What is Twitter’s restructuring plan?

  

Read the attached article and answer the questions in 125 words each, based on the solution:
Solution 1: Cut down on the employees hours, to keep from having to fire anyone.
Describe ways you overcame barriers to creativity to identify solutions.
Discuss how critical thinkimg was applied to come up with potential solutions and to motivate change.
Read the attached article and answer the questions in 125 words each, based on the solution:
Solution 1: Cut down on the employees hours, to keep from having to fire anyone.
Describe ways you overcame barriers to creativity to identify solutions.
Discuss how critical thinking was applied to come up with potential solutions and to
motivate change.
Document 1 of 1
Deutsche Welle Business: Twitter announces company-wide layoffs
Full text:
The social networking site has said that it is laying off hundreds of employees as part of its
efforts to restructure its business model and turn the financially struggling company into a profitmaking entity. Twitter announced on Tuesday that it was cutting 336 jobs, about 8 percent of the
company’s workforce of 4,100 people. “The restructuring is part of an overall plan to organize
around the company’s top product priorities and drive efficiencies throughout the company,”
Twitter said in a regulatory filing, adding that it “intends to reinvest savings in its most important
priorities to drive growth. “The move came two weeks after the San Francisco based firm
brought back one of its co-founders, Jack Dorsey, as permanent CEO in hopes that he would be
able to resolve the messaging platform’s problems. Twitter has been facing a host of issues such
as slowing user growth and a stream of financial losses. The company has been unable to turn a
profit in its nine-year history. Since Dorsey and his partners started the service, Twitter has lost
nearly $2 billion (1.75 billion euros). Investors are now worried that the company’s third-quarter
results, scheduled for October 27, will be another disappointment. Making it more accessible
Dorsey has acknowledged that Twitter is too confusing for many people to use, turning off new
users at a time when other social services such as Snapchat and Facebook’s WhatsApp have
grown in popularity. Dorsey therefore promised to make Twitter more accessible to the masses
next year, and cutting jobs is expected to give the company more financial leeway while it
designs new tools. As part of its revival plan, Twitter last week unveiled a new feature called
“Moments” that packages commentary, video and photos about major events that have captured
people’s attention. The work on Moments began while Dorsey’s predecessor, Dick Costolo, was
still Twitter’s CEO.sri/uhe (AP, AFP) The views expressed in any and all content distributed by
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Publication title: Newstex Global Business Blogs
Publication year: 2015
Publication date: Oct 13, 2015
Dateline: Oct 13, 2015
Publisher: Newstex
Place of publication: Chatham
Country of publication: United States
02 July 2016 Page 1 of 2 ProQuest
Publication subject: Business And Economics
Source type: Blogs, Podcasts, & Websites
Language of publication: English
Document type: Blogs
ProQuest document ID: 1721695719
Document URL: http://search.proquest.com/docview/1721695719?accountid=458
Copyright: Copyright Newstex Oct 13, 2015
Last updated: 2015-10-13
Database: ProQuest Central
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02

Introduction:
Twitter, one of the most popular social networking sites, has announced laying off hundreds of its employees, which is approximately 8% of the total workforce, as part of its restructuring plan. The aim is to turn the struggling company into a profitable entity and make it more accessible to the masses. The company’s CEO, Jack Dorsey, who took over the position two weeks ago, has emphasized the need to resolve the platform’s problems by simplifying the user experience and driving efficiencies throughout the company. This news has raised concerns among investors, especially after Twitter’s inability to turn a profit in its nine-year history, sustaining a loss of approximately $2 billion since its inception.

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Description:
The news of the Twitter layoffs has sparked debates regarding its impact on the financial stability of the company. However, the restructuring is part of an overall plan to organize around the company’s top product priorities. The move has been made to reinvest savings in the most important areas of the company to drive growth. The company has been facing several issues such as slowing user growth and a stream of financial losses. The CEO’s acknowledgment of Twitter’s complexity implies that it turns off new users at a time when other social services like Snapchat and Facebook’s WhatsApp have grown in popularity. Twitter plans to introduce new tools and designs to make it more accessible to the masses. Critical thinking and creativity have been applied to identify potential solutions and motivate change. One of the solutions proposed is to reduce the employees’ work hours to keep from firing anyone, which could be a viable option.

Objectives:
1. To understand the impact of Twitter’s layoffs on its business model and workforce.
2. To analyze the reasons behind Twitter’s restructuring plan, and its effect on its growth and profitability.
3. To explore the potential for Twitter’s revival plan and its impact on making Twitter more accessible to users.

Learning Outcomes:
1. Learners will be able to describe Twitter’s restructuring plan and its objective to cut down on employee hours.
2. Learners will be able to analyze how Twitter’s declining profitability and slowing user growth led to its layoffs.
3. Learners will be able to explain how critical thinking was applied in identifying potential solutions, such as creating Moments, to generate growth for Twitter.
4. Learners will be able to evaluate the impact of Twitter’s layoffs on its workforce and business model.
5. Learners will be able to discuss the importance of making Twitter more accessible to users, and the potential challenges in achieving this objective.

Overcoming Barriers to Creativity:
To overcome barriers to creativity in identifying potential solutions, Twitter may have encouraged employee brainstorming sessions, incentivized idea generation, and utilized external consultants to provide fresh perspectives. Additionally, Twitter could have fostered an inclusive culture in which employees from diverse backgrounds and departments contributed their unique ideas.

Applying Critical Thinking:
Critical thinking was essential in identifying potential solutions and motivating change at Twitter. Critical thinking allowed Twitter to identify the root causes of its problems, evaluate potential solutions, and prioritize objectives that aligned with its business model and user needs. Critical thinking also encouraged Twitter to look beyond its current framework and explore new approaches to drive growth, such as creating Moments and making Twitter more accessible to new users.

Implementing Solutions:
To implement the solution of cutting down employee hours, Twitter may have utilized a range of communication strategies to clarify the rationale behind its decision and mitigate negative impacts on its workforce morale. These strategies may have included town hall meetings, personalized feedback sessions, and flexible working arrangements. Twitter may have also provided upskilling opportunities for its employees to prepare them for future roles and support their professional development. Overall, Twitter may have demonstrated transparency, empathy, and a proactive approach to change management to successfully implement its solution.

Solution 1: Cut down on the employees hours, to keep from having to fire anyone.

Cutting down on employees’ hours can be a possible solution to avoid layoffs in a company. However, it’s vital to ensure that the company’s productivity isn’t adversely affected. To identify this solution, creative barriers need to be overcome to arrive at effective solutions.
One way to overcome the creative barrier is to engage employees in brainstorming sessions to pull out ideas that can help the company save money. Another way is to encourage employees to volunteer their creativity and ideas to reduce company costs to keep jobs. Through critical thinking, the company can come up with solutions to keep employees’ hours without affecting productivity. For instance, the company could adjust employees’ work schedules or reduce the workweek’s total number of hours while ensuring that they work in shifts to maximize productivity. This approach can be motivated by a suggestion box where employees could submit their ideas, which the company could discuss and decide on. By taking this approach, the company can maintain the morale of its staff and save its business while retaining its employees.

Solution 2: Diversifying business operations.

The struggles of Twitter are tied to declining user numbers, consistent financial losses, and the obsolescence of its layout. This situation may demand diversification of business operations. To arrive at this solution, creative barriers must be overcome by analyzing the current market demands and competition, then adopting a strategy to market Twitter’s services beyond its present social media platform. This would make the company more profitable and keep the business afloat. Critical thinking would be necessary to identify possible areas of diversification such as starting an affiliate marketing scheme, establishing pay-per-click or pay-per-download features. Moreover, they could venture into creating pop-ups to attract potential clients or create a subsidiary and widen the scope of the Twitter brand, creating new avenues of revenue. This strategy, properly executed, could be a game-changer for Twitter, creating a new pathway of opportunity for the company to generate revenue outside of its usual platform. Ultimately, these strategic approaches towards diversifying business operations could lead to financial stability for the company’s employees and keep Twitter in the competitive social media space.

Suggested Resources/Books:

1. “The Lean Turnaround: How Business Leaders Use Lean Principles to Create Value and Transform Their Company” by Art Byrne
2. “The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail” by Clayton M. Christensen
3. “Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration” by Ed Catmull

Similar asked questions:

1. What are some other companies that have gone through major layoffs to restructure their business model?
2. What are some potential long-term consequences for Twitter as a result of these layoffs?
3. How can Twitter address the issue of slowing user growth and difficulty in user accessibility?
4. What role can innovation and creativity play in turning around a struggling company like Twitter?
5. How might Twitter’s new feature, “Moments,” impact its financial performance and user engagement?

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