What is an appropriate Internet business model for a company creating a website and why?

  

You are to select 1 business that does not already have a Web site, and develop an Internet strategy for it. Most large corporations already have Web sites, so you may have to think of something on a smaller scale such as a local bike store. Sole proprietorship businesses that provide services like car repair, house cleaning, tax preparation, and that use the Internet and similar services are also good options. You will also consider and describe how the business that you select can use social media to achieve its objectives. Use the Internet and the library to research and analyze markets and competitors.After selecting a business, you will need to answer the following questions:What Internet business model would be appropriate for the company to follow in creating a Web site and why?In what ways can the business benefit from a Web site? What functions should it perform for the company (e.g., marketing, sales, customer support, internal communications, etc.)?In what other ways might the company use the Internet for its own benefit?Prepare functional specifications for the company’s use of the Web and the Internet. Include links to and from other sites in your design.Prepare a list of technological specifications for implementation (e.g., what hardware and software are necessary to support your design)?Must be 3 pages. Need to have this done by Sunday evening. Thanks in advance.

Introduction:
In today’s digital age, having an online presence has become a necessity for businesses of all sizes. However, there are still some small businesses, especially sole proprietorship businesses, that do not have a website. In this report, we will develop an internet strategy for a business that does not have a website and analyze the market and competitors of that business. Additionally, we will consider the use of social media for achieving the business objectives.

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Description:
In this report, we will develop an internet strategy for a selected small-scale business that does not have a website. The chosen business can be a sole proprietorship business that provides services like car repair, house cleaning, tax preparation, or a local bike store. The report aims to analyze the market and competitors of the selected business, determine the appropriate internet business model for the company to follow in creating a website, and identify how the business can benefit from a website and the internet.

Furthermore, we will also explore how the business can use social media to achieve its objectives. We will prepare a list of functional specifications for the company’s use of the web and the internet, which includes links to and from other sites in the design. Additionally, we will prepare a list of technological specifications required for the implementation of the designed strategy.

As we move towards a digital future, it is essential for businesses to have an online presence. Thus, this report will provide valuable insights into how small businesses can utilize the internet and social media to expand their reach and grow their customer base. We will conclude the report with recommendations for the selected business to implement a successful online strategy to achieve its goals and objectives.

Objectives:

1. To develop an internet strategy for a chosen business that has no existing website.
2. To analyze and research markets and competitors to identify opportunities and tailor the website to meet the needs of the business and its owners.
3. To determine an appropriate internet business model for the selected company that can be utilized in creating a website to grow the business.
4. To illustrate how the business can benefit from having a website and identify the functions it can perform such as marketing, sales, customer support, internal communication, etc.
5. To explore other ways in which the company can leverage the internet to promote and grow the business through the use of social media and other related services.
6. To prepare functional specifications for the website’s use to ensure the website effectively meets the business’s needs.
7. To create a list of technological specifications that outline which hardware and software are necessary to implement the website’s design.
8. To formulate a comprehensive internet and social media marketing plan to promote the website’s launch.

Learning Outcomes:

By the end of this project, students should be able to:

1. Identify a business that does not have a website and conduct research to understand how the company can benefit from having an online presence.
2. Analyze market trends and identify areas where the company can differentiate itself to gain a competitive advantage.
3. Develop an internet business model that aligns with the business’s objectives and goals.
4. Demonstrate an understanding of the functions a website can perform for a business such as marketing, sales, customer support, and internal communications.
5. Develop a social media strategy that complements the business’s objectives and goals.
6. Develop functional specifications for the website that are appropriate for the business, taking into account the business’s industry, target audience, and goals.
7. Develop technological specifications for the website that are appropriate for the business, taking into account the business’s industry, target audience, and goals.
8. Develop an internet and social media marketing plan that meets the business’s objectives and goals, taking into account the business’s industry, target audience, and goals.

Solution 1:

Using a local bike store as an example, the appropriate Internet business model for the company to follow in creating a Web site would be an online store or e-commerce. As a business that sells physical products, an online store would allow the bike store to expand its customer base beyond its physical location and reach a larger audience. Furthermore, it would allow customers to purchase products directly from the store’s website, giving them the convenience and flexibility they desire.

The business can benefit from a Web site in several ways. Firstly, a well-designed website can serve as a marketing tool, attracting more customers to the store through features such as Search Engine Optimization (SEO) and social media integration. Secondly, the website can function as an online store, allowing customers to purchase products from the store even when they cannot physically visit. This feature can help boost sales and revenue, especially in the current age of e-commerce. Additionally, the website can also serve as a platform for customer support, where customers can ask questions, give feedback, and seek technical assistance from the store’s team.

Apart from the above benefits, there are several other ways in which the bike store can use the Internet to its advantage. One of these is via social media. The store can use social media platforms such as Facebook, Twitter, and Instagram to promote its products and services to potential customers and engage with its existing ones. The store can also use email marketing to send out newsletters or other promotional materials to its subscriber base.

Functional specifications for the company’s use of the Web and the Internet should include a well-designed website that is easy to navigate, responsive, and mobile-friendly. The website should have a secure payment gateway, an online shopping cart, and support various payment methods. It should also have features such as product reviews, social media integration, and an easily accessible customer support system. Furthermore, the website should be search engine optimized, making it easy for customers to find the store online.

Technological specifications for implementation should include reliable web hosting services, a secure e-commerce platform such as Magento, WordPress, Shopify, or WooCommerce, and a payment gateway such as PayPal or Stripe. The store should also have reliable hardware such as computers and respective software applications required to support the online platform of the bike store.

Solution 2:

Another business that could benefit from a website and internet strategy is a local tax preparation service company. The appropriate Internet business model for this type of business would be an informational website. The website should provide a wealth of information regarding tax preparation services, different tax codes and laws to help educate visitors as well as help them connect with the businesses’ professionals. The website should be designed to be user-friendly, informative, and easy to navigate.

The business can benefit from a Web site as it can help the company’s professionals connect with customers by providing an online platform for communicating with clients. Furthermore, a website can be used to streamline the appointment scheduling, eliminating the need for phone calls and emails. Besides, the website can serve as an online resource center for tips and information that can assist clients in their tax preparation journey.

Additionally, the website can also be used to offer other tax and financial services, such as accounting services and financial planning. This feature will help the company to expand the range of services offered, which can increase revenue.

Other ways in which the company can utilize the internet to its advantage include social media marketing, email marketing, and online advertising. Social media marketing can help the company to connect with potential customers and increase brand awareness, while email marketing can be used to send newsletters, promotional offers, and other relevant information directly to potential customers. Online advertising can also be used to drive traffic to the company’s website and convert potential customers into leads.

Functional specifications for the company’s use of the Web and the Internet should include a well-designed website that is easy to navigate and engaging. The website should feature an appointment booking system, a FAQ section, and an online communication system to streamline communication between the company’s professionals and clients. It should also have a search engine optimized blog section where clients can find answers to frequently asked questions, important deadlines, and helpful resources.

Technological specifications for implementation should include reliable web hosting services, user-friendly content management software, reliable customer communication systems such as email or chat applications. Integrated systems to track appointments and consultations should also be ensured with robust frameworks such as WordPress or Drupal and other backend systems as required.

Suggested Resources/Books:

1. Building a successful online business by Melinda F. Emerson
2. Web Design for Developers: A Programmer’s Guide to Design Tools and Techniques by Brian Hogan
3. The Complete E-Commerce Book: Design, Build, and Maintain a Successful Web-Based Business by Janice Reynolds
4. Internet Marketing: Integrating Online and Offline Strategies by MaryLou Roberts and Debra Zahay
5. Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth

Similar asked questions:

1. What are the benefits of having a website for a business?
2. How can social media be used to promote a business?
3. How can a company use the internet for customer support?
4. What are some important features to include in a business website?
5. How can a small business compete in the online marketplace?

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