“What is a peripheral route advertisement?”

  

I need 2 covers of magazine advertisements one of them should be Peripheral route ad with one paragraph description about it. And the other should be Central route ad with one paragraph about it. see the examples below. I need the a page with the ad on it and the second page will have one paragraph description.
PERIPHERAL ROUTE
MARMON
WE ARE ALL WITNESS
ITS NEVER TOO LATE TO
COME HOME
CENTRAL ROUTE
Stelara
Living Healthier
With Psoriasis
Your Journey
To Healthier Living
QUIT MAKING EXCUSES, PUTTING IT
OFF, COMPLAINING ABOUT IT, DREAMING
ABOUT IT, WHINING ABOUT IT, CRYING
ABOUT IT, BELIEVING YOU CANT,
WORRYING IF YOU CAN, WAITING
UNTIL YOU’RE OLDER SKINNIER.
RICHER, BRAVER, OR ALL AROUND
BETTER. SUCK IT UP, HOLD ON TIGHT,
SAY A PRAYER, MAKE A PLAN &
JUST DO IT.

**Introduction:**

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Magazine advertisements are one of the effective ways to promote a product or service to a larger audience. To create successful ads that can persuade and convince the target market, it is essential to ensure that the message reaches them through the appropriate route. Companies use two primary routes of persuasion in their advertisements, namely Peripheral and Central routes.

**Description of Peripheral Route Ad:**

Marmon’s advertisement features a Peripheral route of persuasion to attract people. The ad showcases a heart-warming image and a message that says “We Are All Witness. It’s Never Too Late to Come Home.” The advertisement intends to evoke people’s emotions about their family and loved ones and convinces them to believe in the product, without providing much information about it. The ad promotes a sense of comfort and trust in the brand, instilling the belief that it understands and cares about its customers.

**Description of Central Route Ad:**

The Stelara advertisement is an excellent example of a Central route of persuasion aimed at people suffering from psoriasis. The ad proposes to help people “Live Healthier With Psoriasis: Your Journey To Healthier Living,” with an inspiring image of a fit and healthy individual. The message “Quit making excuses, putting it off,” aims to motivate and persuade individuals to take action and not live with the condition. The ad features relevant information that can help individuals make informed decisions and provides solutions to help them achieve their goals. With the Central route of persuasion, the ad encourages individuals to think deeply about their condition and educates them on the ways they can address it.

Objectives:
1. To create magazine advertisements using the peripheral route and central route persuasion techniques.
2. To create a persuasive message that attracts and motivates the target audience.

Learning Outcomes:
1. Students will apply knowledge on how to create persuasive advertising messages using the peripheral and central route techniques.
2. Students will identify and understand the target audience and create a message that appeals to their emotions and needs.
3. Students will design visually appealing magazine advertisements that relate to the persuasive message.

Peripheral Route Ad:
Heading: “Marmon: Never Too Late To Come Home”

Description: This peripheral route ad targets individuals who may have left their hometowns for work opportunities or other reasons. The ad features a warm and inviting image of a family gathering with the headline “Marmon: Never Too Late To Come Home.” The text highlights the feeling of welcoming and belongingness in one’s hometown, thereby targeting the audience’s emotional side. The ad aims to trigger an immediate and impulsive reaction from the audience by evoking a positive emotion and subtly showcasing the brand.

Central Route Ad:
Heading: “Stelara: Your Journey To Healthier Living”

Description: This central route ad targets individuals suffering from psoriasis, a skin condition affecting over 125 million people worldwide. The ad features an inspiring image of an individual with clear skin, enjoying the outdoors. The headline reads “Stelara: Living Healthier With Psoriasis” while the body text highlights the benefits of the medication. This ad targets the audience’s rational side by providing information about the medication while also evoking a positive emotion through the image. The ad aims to educate the audience about their options for treatment, thereby motivating them to speak to their healthcare providers.

Note: The quotes provided in the question cannot be used in the magazine advertisements as they may be copyrighted.

Solution 1: Peripheral Route Ad

Heading: Marmon – It’s Never Too Late to Come Home

Description: Marmon is a well-established real estate company that recently launched an ad campaign that targets the peripheral route of persuasion. Their ad features a warm and inviting image of a home, with the words “We are all witnesses” in big, bold text. The ad aims to evoke positive emotions within the reader and establish Marmon as a trustworthy option for real estate. By using the peripheral route of persuasion, Marmon hopes to create a positive association with their brand that will stick with readers long after they see the ad.

Solution 2: Central Route Ad

Heading: Stelara – Your Journey to Healthier Living

Description: Stelara is a medication used to treat psoriasis that aims to target the central route of persuasion. The ad features a striking image of a person with psoriasis and the words “Living Healthier with Psoriasis”. The ad aims to convince readers that they can improve their quality of life by taking Stelara, using logical arguments and evidence to persuade them. By using the central route of persuasion, Stelara hopes to appeal to readers’ rational thought processes and convince them that their medication is the best choice for treating psoriasis.

Suggested Resources/Books:
1. “Influence: The Psychology of Persuasion” by Robert Cialdini
2. “Thinking, Fast and Slow” by Daniel Kahneman
3. “Contagious: Why Things Catch On” by Jonah Berger

Similar Asked Questions:
1. What is the peripheral route of persuasion?
2. How do advertisers use the central route of persuasion?
3. What are some common tactics used in persuasive advertising?
4. What is the difference between peripheral and central processing?
5. How do emotions play a role in persuasion?

Peripheral Route Ad:
The Marmon ad is a perfect example of a peripheral route ad. By using emotional language and a heart-warming image, Marmon appeals to our feelings rather than our logic. This type of ad is effective in situations where people are not highly invested in the message and are more likely to make a decision based on emotions rather than careful reasoning.

Central Route Ad:
The Stelara ad takes a different approach with its focus on the education and awareness of living with psoriasis. By providing helpful information and medical advice, Stelara engages potential customers using the central route of persuasion. This method is effective when dealing with a target audience that is actively seeking information and willing to engage in a more detailed decision-making process.

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