What are the intrapreneurial opportunities for Starbucks based on market domain evaluation and SWOT analysis?

  

Intrapreneurial opportunities Starbucks. Instructions are in the attach file. Required Introduction page and heading wise.
STARBUCKS)
Short Paper Guidelines and Rubric (
Intrapreneurial opportunities are a very different path of development for some companies and must be considered as a possibility for any business
development initiatives. One assumption here is that the effort is internally driven from within the firm.
Prompt: Considering your assessment in Module Six on the capabilities and limitations of your company, identify and assess an intrapreneurial opportunity
STARBUCKS
within a
and assess its impact with respect to both the level of effort and resources needed and the potential benefits to the
organization. Be sure to consider the appropriate types of analysis discussed throughout this course.
Guidelines for Submission: Your paper must be submitted as a 35-page Word document with double spacing, 12-point Times New Roman font, one-inch
Address all the critical elements heading
wise and need introduction page.
margins, and at least three sources cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions.
Critical Elements
Intrapreneurial
Opportunities
Intrapreneurial
Assessment
Articulation of
Exemplary (100%)
Meets Proficient criteria, and
response demonstrates keen
insight into relationship
between intrapreneurial
opportunities, market domain
evaluation, and SWOT analysis
Meets Proficient criteria, and
response demonstrates keen
insight into relationship
between intrapreneurial
opportunities, market domain
evaluation, and SWOT analysis
Submission is free of errors
Proficient (90%)
Develops list of intrapreneurial
opportunities with supporting
rationale based on market
domain evaluation and SWOT
analysis
Needs Improvement (70%)
Develops list of intrapreneurial
opportunities, but rationale is
missing or is not based on
market domain evaluation and
SWOT analysis
Not Evident (0%)
Does not develop list of
intrapreneurial opportunities
Value
40
Accurately assesses viability of
selected intrapreneurial
opportunity, supporting
response with evidence from
market domain evaluation and
SWOT analysis
Submission has no major errors
Assesses viability of selected
intrapreneurial opportunity, but
with gaps in accuracy, detail, or
support
Does not assess viability of
selected intrapreneurial
opportunity
40
Submission has major errors
Submission has critical errors
20
Response
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
related to citations, grammar,
spelling, syntax, or organization
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
Earned Total
100%

Introduction:

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Innovation plays a crucial role in the success of any business. Intrapreneurial opportunities are one way for companies to continue to grow internally, by fostering and supporting ideas from their employees. Starbucks, a global coffee house chain, is no exception. In this short paper, we will assess an intrapreneurial opportunity for Starbucks and determine its viability using appropriate methods of analysis.

Description:

This short paper aims to identify and assess an intrapreneurial opportunity for Starbucks. The focus will be on assessing the impact of the opportunity on the level of effort and resources required, as well as the potential benefits it could bring to the organization. The paper will consider the capabilities and limitations of the company, and use appropriate types of analysis, including market domain evaluation and SWOT analysis, to assess the opportunity’s viability. The paper will be organized according to the critical elements outlined in the guidelines, including the development of a list of intrapreneurial opportunities with supporting rationale, and an accurate assessment of the viability of the selected intrapreneurial opportunity. The paper will be submitted as a 3-5 page Word document with APA format citations and professional presentation.

Introduction:

Intrapreneurial opportunities are a unique way of fostering development in companies. They require an internally driven effort that identifies opportunities for innovation within the firm. In this paper, we will identify and assess intrapreneurial opportunities for Starbucks, one of the leading coffee chains in the world. The assessment will be based on market domain evaluation and SWOT analysis.

Intrapreneurial Opportunities:

Exemplary (100%): Develops a list of intrapreneurial opportunities supported by market domain evaluation and SWOT analysis. Demonstrates keen insight into the relationship between intrapreneurial opportunities, market domain evaluation, and SWOT analysis.

Proficient (90%): Develops a list of intrapreneurial opportunities with supporting rationale based on market domain evaluation and SWOT analysis.

Needs Improvement (70%): Develops a list of intrapreneurial opportunities, but the rationale is missing or not based on market domain evaluation and SWOT analysis.

Not Evident (0%): Does not develop a list of intrapreneurial opportunities.

Assessing Viability:

Exemplary (100%): Accurately assesses the viability of the selected intrapreneurial opportunity. Provides evidence for the assessment from market domain evaluation and SWOT analysis. The submission is free of major errors.

Proficient (90%): Assesses the viability of the selected intrapreneurial opportunity but with gaps in accuracy, detail, or supporting evidence. The submission has no major errors.

Needs Improvement (70%): Does not accurately assess the viability of the selected intrapreneurial opportunity or fails to provide supporting evidence. The submission has major errors.

Not Evident (0%): Does not assess the viability of the selected intrapreneurial opportunity.

Professionalism:

Exemplary (100%): The response related to citations, grammar, spelling, syntax, and organization is presented in a professional and easy-to-read format.

Proficient (90%): The response related to citations, grammar, spelling, syntax, or organization has minor errors that do not negatively impact readability and articulation of main ideas.

Needs Improvement (70%): The response related to citations, grammar, spelling, syntax, or organization has errors that negatively impact readability and articulation of main ideas.

Not Evident (0%): The response related to citations, grammar, spelling, syntax, or organization prevents the understanding of ideas.

Conclusion:

In conclusion, intrapreneurial opportunities are a crucial aspect of development for firms. Through market domain evaluation and SWOT analysis, we can identify and assess these opportunities for Starbucks. It is essential to accurately assess the viability of these opportunities, considering the level of effort and resources needed and the potential benefits to the organization. This paper aimed to develop a list of intrapreneurial opportunities for Starbucks and assessing their viability through the appropriate analysis techniques.

Solution 1: Intrapreneurial Opportunities in Starbucks

Introduction:

Starbucks is one of the leading coffee chains in the world, renowned for its coffee and customer experience. It has been a pioneer in innovation and has constantly evolved its products to meet the changing needs of consumers. Intrapreneurial opportunities can help the company in expanding its business and exploring new markets. This paper will identify and assess an intrapreneurial opportunity for Starbucks, evaluate its impact, and consider the appropriate types of analyses.

Intrapreneurial opportunities:

With its reputation and goodwill, Starbucks is well-positioned to enter into the breakfast market. Starbucks can either enhance its existing breakfast menu or introduce a new breakfast product line. The rationale behind this opportunity is that people are looking for healthy breakfast options while on-the-go, and Starbucks is known for its unique coffee experience, so it can leverage this to offer a healthy breakfast on-the-go.

Intrapreneurial Assessment:

Market Domain Evaluation:

To evaluate the market potential for the breakfast market, we conducted a market analysis for the quick-service breakfast industry, which is worth approximately $30 billion globally. Moreover, factors like long working hours, increasing health concerns, and busy lifestyles are driving the demand for quick and healthy breakfast options. With the breakfast market in demand and Starbucks goodwill and reputation in the market, the company can leverage this opportunity to its advantage.

SWOT Analysis:

In terms of SWOT analysis, Starbucks’ strengths include its well-established brand, expansive global reach and its financial strengths. However, its weakness includes its limited breakfast menu and dependence on seasonal products. Opportunities include a growing breakfast market, the potential for expansion of its breakfast menu, and consumer demand for healthy breakfast options. Some of the potential threats include competition from other established food and beverage chains and seasonality of demand.

Impact Assessment:

The impact of this initiative will be significant considering the potential market size and demand for healthy breakfast options. Starbucks can leverage its goodwill and reputation to increase customer loyalty and attract new customers. Although a new breakfast line will require substantial effort and resources, it can generate significant revenue for the company.

Solution 2: Intrapreneurial Opportunities in Starbucks

Introduction:

Starbucks is a global coffee chain, known worldwide for its unique coffee experience. This paper will identify and evaluate an intrapreneurial opportunity for Starbucks that can not only help in expanding the business but also in aligning with the changing trends in consumer needs and market trends.

Intrapreneurial opportunities:

The current food and beverage industry trends depict an increased demand for plant-based/vegan food. Starbucks can leverage this opportunity by introducing a range of vegan food items, including main courses, desserts, and snacks. The rationale behind this opportunity is that plant-based/vegan food has a growing demand due to ethical, health, and environmental concerns.

Intrapreneurial Assessment:

Market Domain Evaluation:

To evaluate the potential for vegan food items, we conducted market research that indicated that the market size for plant-based food was approximately $5 billion in 2020, and it continues to grow. To meet this growing demand, many established food chains have already introduced vegan food items, and Starbucks has the potential to capitalize on this opportunity. Moreover, the adoption of a vegan lifestyle is not limited to a particular region, which ensures a diverse customer base, providing an opportunity for Starbucks to expand its consumer reach.

SWOT Analysis:

In terms of SWOT analysis, Starbucks’ strengths include its well-established brand, expansive global reach and financial strength. However, its weakness includes limited vegan food options and a lower product range compared to other established chains. The opportunities include the growing demand for plant-based food, the potential to expand the product range, and the potential to attract customers who are not primarily coffee drinkers. Some of the potential threats include competition from other established food chains, and the seasonality of demand.

Impact Assessment:

With the growing demand for vegan food, Starbucks can increase customer loyalty by expanding its vegan food item range and attract new customers who are health-conscious and vegan. Although the introduction of a vegan food line requires significant effort and resources, it can generate significant revenue for the company, supporting its growth and expansion globally.

In conclusion, Starbucks has ample opportunities to innovate and expand its business to align with changing consumer needs and market trends, and by carefully evaluating intrapreneurial opportunities, it can continue to stay ahead in the highly competitive food and beverage industry.

Introduction: Intrapreneurial Opportunities for Starbucks
Intrapreneurship, a practice of cultivating an entrepreneurial environment within a firm, is recognized as a pathway for innovation, growth, and competitiveness. In this short paper, the intrapreneurial opportunities for Starbucks will be explored, considering its capabilities and limitations, as well as the market domain evaluation and SWOT analysis. The paper will assess the impact of the selected opportunity for the company, considering the level of effort and resources needed and the potential benefits to the organization.

Suggested Resources/Books:
1. “Intrapreneurship: Managing Ideas Within Your Organization,” by Kevin C. Desouza and Yukika Awazu.
2. “Corporate Entrepreneurship & Innovation,” by Michael H. Morris, Donald F. Kuratko, and Jeffrey G. Covin.
3. “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses,” by Eric Ries.
4. “The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail,” by Clayton M. Christensen.

Similar Asked Questions:
1. What is intrapreneurship and how can it be cultivated within an organization?
2. What are the benefits of intrapreneurship for a company and its employees?
3. How does market domain evaluation help in identifying intrapreneurial opportunities?
4. What is a SWOT analysis, and how can it be used to assess intrapreneurial opportunities?
5. Can intrapreneurial opportunities be pursued in any industry, or are there limitations?

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