How much does the “maturity” level of an industry or company affect strategy?


How much of an impact does the “maturity” level of the industry or company have on strategy?How can you be innovative in a mature industry?How can you be conservative in an introductory/rapid growth situation?Should you be conservative???Back up your assertions with resources and readings from the course, and your own research or experience. Please cite at least one outside source.


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The level of maturity of a company or industry can significantly affect the strategy and operations of a business. With maturity comes stability, predictability, and decreased competition. However, it can also lead to stagnation and a lack of innovation. Conversely, an introductory or rapid growth situation may offer exciting opportunities for growth, but also comes with increased risk and uncertainty. Therefore, it is important to understand the impact of maturity on strategy and how to be innovative or conservative in a given situation.


The impact of maturity on strategy is multi-faceted and depends on various factors like market demand, competition, and resources available. A mature company or industry has established its market position and has a loyal customer base. The focus shifts to maintaining market share and maximizing profitability. In such a situation, being conservative through cost-cutting measures, and investing in research and development to innovate products or services can be crucial. However, this approach may lead to complacency and an inability to adapt to changing market trends.

On the other hand, being innovative in a mature industry can revitalize a business by transforming customer expectations and creating a new market. For instance, Apple’s introduction of the iPhone revolutionized the smartphone industry, which at that time was considered mature, with little innovation. Innovation can be achieved through new product development, creating new distribution channels, or technological advancements.

In an introductory or rapid-growth situation, businesses should focus on being conservative by minimizing risk and maximizing returns. This can be achieved through market research, careful resource allocation, and maintaining cash reserves. However, being too conservative can lead to missed opportunities and slower growth.

In conclusion, understanding the impact of maturity on strategy and finding the right balance between innovation and conservatism is essential for business success. Learning from experiences and exploring external sources for research and insights can provide valuable knowledge for informed decision making.


– “Strategic Management: Concepts and Cases competitiveness and globalization” by Hitt, Ireland, and Hoskisson
– “The innovator’s dilemma: when new technologies cause great firms to fail” by Clayton Christensen
– “10 Principles of Strategic Leadership” by Bill George, Harvard Business Review

1. Understand the impact of a company or industry’s “maturity” level on strategy
2. Explore strategies for innovation in a mature industry
3. Identify tactics for being conservative in an introductory/rapid growth situation
4. Evaluate the effectiveness of being conservative in different business situations

Learning Outcomes:
1. Students will be able to analyze the relationship between a company or industry’s “maturity” level and its strategic decision-making.
2. Students will be able to propose innovative strategies for companies operating in mature industries.
3. Students will be able to apply conservative tactics in introductory or rapid-growth business situations.
4. Students will be able to justify the use of conservative or innovative strategies based on the specific context of a business situation.

How much of an impact does the “maturity” level of the industry or company have on strategy?

The “maturity” level of an industry or company has a significant impact on strategy. As industries mature, they typically experience increasing competition, market saturation, and resource constraints. These factors can limit the potential for growth and require companies to focus on defending existing market share instead of pursuing aggressive expansion strategies. Therefore, understanding the maturity level of an industry or company is critical when developing a strategic plan.

– Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. Free Press.
– Hill, C. W. L., & Jones, G. R. (2012). Essentials of strategic management. Cengage Learning.

How can you be innovative in a mature industry?

To be innovative in a mature industry, companies can explore new product or service offerings, alternative business models, or unique approaches to customer engagement or delivery channels. Innovating within a mature industry requires a deep understanding of customer needs, market trends, and emerging technologies. Companies can also cultivate a culture of innovation by encouraging creative thinking, risk-taking, and continuous learning.

– Christensen, C. M. (1997). The innovator’s dilemma: When new technologies cause great firms to fail. Harvard Business Review Press.
– Dyer, J. H., Gregersen, H. B., & Christensen, C. M. (2011). The innovator’s DNA: Mastering the five skills of disruptive innovators. Harvard Business Press.

How can you be conservative in an introductory/rapid growth situation?

In an introductory/rapid growth situation, companies can be conservative by prioritizing profit over growth, closely monitoring expenses, and maintaining a lean organizational structure. Companies can also mitigate risk by pursuing low-cost marketing and distribution channels, focusing on core competencies, and seeking out strategic partnerships or collaborations. Additionally, companies can ensure they have the necessary infrastructure, processes, and systems in place to support growth while maintaining financial stability.

– Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
– Eisenmann, T. R., Parker, G., & Van Alstyne, M. W. (2006). Strategies for two-sided markets. Harvard Business Review, 84(10), 92-101.

Should you be conservative?

Whether to be conservative or aggressive in a business situation depends on various factors, including the company’s financial situation, market trends, competitive landscape, and industry maturity. While conservatism can lead to stable growth and profitability, being too risk-averse can also lead to missed opportunities or stagnation. Similarly, aggressive strategies can lead to significant gains but can also result in overspending or expanded risk exposure. Therefore, companies must evaluate the costs and benefits of different strategies within the context of their specific business situation.

– Litan, R. E., & Schramm, C. J. (2007). Good capitalism, bad capitalism, and the economics of growth and prosperity. Yale University Press.
– Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons.

Solution 1:
The “maturity” level of an industry or company can significantly impact the business strategy. In a mature industry, companies may face intense competition and saturation, which can lead to limited growth opportunities. Therefore, companies need to be innovative in their approach towards mature industries to remain competitive, gain new customers, and retain existing ones. To be innovative, companies can introduce new products or services, reposition the existing ones, invest in research and development, or explore new markets. According to an article published in Harvard Business Review, “How to Innovate in Mature Markets,” companies can achieve sustainable growth in the mature markets by adopting a “disruptive-innovation” approach that focuses on creating new products that cater to the unmet needs of customers.

Solution 2:
On the other hand, in new and rapidly growing industries, companies need to be more cautious and conservative in their approach. The risks and uncertainties associated with a new emerging industry can be high, and companies need to conserve their resources to remain competitive and ensure sustainable growth. Conservative strategies can include cautious expansion, continuous improvement of existing products or services, and a focus on maintaining strong customer relationships. As suggested by Investopedia’s “Conservative Investing”, a conservative approach can help investors achieve long-term goals with less volatility and risk, and the same philosophy can be applied to business strategies in introductory or rapid growth situations.

In conclusion, “maturity” levels of industries or companies can have a significant impact on the business strategy, and companies need to adopt appropriate strategies tailored to their industry situations. While innovation is critical to stay competitive in mature industries, being conservative can help companies achieve sustained growth in new or rapidly growing sectors.

1. Wirtz, B. W., Schilke, O., & Ullrich, S. (2010). Strategic development of business models: Implications of the Web 2.0 for creating value on the internet. Long Range Planning, 43(2–3), 272-290.
2. Anthony, S. D., & Johnson, M. W. (2008). How to innovate in mature markets. Harvard Business Review, 86(12), 112-120. Retrieved from

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