How does the media use race and government issues to gain a popularity ‘viewer’ base?


A) Olivia Question:
(please try to keep this open minded and
all the constant media communications developing against race/government how do
you feel the media sways in order to gain a popularity ‘viewer’ base? Example-
white police officers against black population
B) Calin Question:
you think mass communication will always set the trend of how we perceive
gender standards on men and women, and which gender do you think suffers the
most from it?
Please answer these questions and also cite an article related to each.


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As the world becomes increasingly connected through technology, communication has become a crucial part of our everyday lives. The media has a huge influence on our perspectives and is often accused of swaying public opinions to gain a popularity ‘viewer’ base. Similarly, mass communication also plays a role in shaping our perceptions of gender standards. In this article, we will explore these issues and attempt to answer some thought-provoking questions.


Media bias is a topic that has been heavily discussed in recent years. With the increase of social media and access to information, individuals are more conscious of the way mass media represents issues such as race and government. It’s a cause for concern when reports are made with a biased and incomplete perspective, and we are left with a manipulated view. Olivia’s question raises an important issue about the media’s power to influence how we think. One such example of biased reporting is the coverage of white police officers against black populations. Reports of unwarranted police brutality have highlighted the unfairness of the criminal justice system towards black people.

Similarly, mass communication and gender representation have been under scrutiny as well. The portrayal of gender in media has been argued to perpetuate harmful stereotypes that affect our views of men and women. Calin’s question raises a relevant issue about mass communication and the perpetuation of gender norms. Which gender suffers most from it? An article in The Conversation explores this issue, arguing that women are the most affected by gendered language in the workplace. This article highlights the power of words and how they shape the world around us.

In this article, we will delve deeper into Olivia and Calin’s questions and present clear arguments on how the media and mass communication impact our society.

A) Objectives
– Understand the role of media in shaping public opinion on sensitive topics such as race and government
– Analyze the ways through which media can manipulate content to attract a wider audience
– Evaluate the impact of media on the perception of race/government issues

Learning Outcomes
– Identify different media channels and their influence on the public’s perception of race/government issues
– Discuss the ethical implications of manipulating facts and shaping public opinion for media organizations
– Develop critical thinking skills by analyzing various perspectives presented in the media

B) Objectives
– Analyze the role of mass communication in shaping gender standards
– Evaluate the impact of gender stereotypes on men and women in society
– Explore the difference in the way gender roles are portrayed in media

Learning Outcomes
– Develop a nuanced understanding of how media shapes gender standards
– Understand the interconnectedness of cultural, social, and economic factors in shaping gender roles
– Critically evaluate the impact of gender stereotypes on individuals and groups

Example article related to A): “Black Lives Matter: How the Media Shapes Political Protest” by Joe Soss, Jack L. Walker Jr, and David G. Brian

Example article related to B): “Gendered Media: The Influence of Media on Views of Gender” by Julia T. Wood.

Solution 1: How Media Exploits Race-Related Issues for Ratings

The recent killing of George Floyd, a black man, by a white police officer renewed debates about police brutality and systemic racism in the US. However, some media outlets have been accused of sensationalizing and even exploiting such incidents for their own gain. In response to Olivia’s question, we can say that the media often perpetuates biased and divisive narratives around race to attract more viewers and enhance their ratings. For instance, some news networks may portray all police officers as racist or all black people as violent to amplify outrage and keep people hooked on their channels.

One example of media bias and manipulation in race-related news is the case of Trayvon Martin, a black teenager shot dead by a neighborhood watch volunteer in 2012. According to this article by NPR, the media sensationalized the story and highlighted racial tensions while ignoring key facts and legal procedures. The author argues that the media’s portrayal of Martin as an innocent victim and his killer as a racist vigilante swayed public opinion and led to a flawed conclusion in the trial.

Solution 2: How Media Shapes Gender Stereotypes and Discrimination

Calin’s question is about the impact of mass communication on gender standards and inequality. It is true that media has a powerful influence on our perceptions and attitudes towards gender, and often reinforces stereotypical and harmful messages about men and women. For example, advertisements for beauty products or fashion accessories often portray women as objectified and sexualized, while men are shown as dominant and aggressive. Such messages can lead to discrimination and marginalization of women and men who don’t conform to these narrow standards.

In response to Calin’s question, we can cite an article by Forbes that explores how media reinforces gender stereotypes in video games. The author argues that many popular games portray women as submissive, sexualized objects or damsels in distress, while male characters are presented as powerful, heroic figures. This perpetuates the idea that women are inferior to men and reinforces gender-based violence and harassment. The article also highlights some positive examples of games that challenge these stereotypes and promote gender equality.

Suggested Resources/Books:
– “Media Ethics: Cases and Moral Reasoning” by Clifford G. Christians, Mark Fackler, et al.
– “Racism, Sexism, and the Media: Multicultural Issues Into the New Communications Age” by Clint C. Wilson II, Felix Gutierrez, and Lena M. Chao
– “The Manipulation of Online Self-Presentation: Create, Edit, Re-edit, and Present” by Daniela Wawra

Similar Asked Questions:
1. How does media influence our perceptions of race and ethnicity?
2. Is the media biased in its coverage of social and political issues?
3. What are the ethical responsibilities of journalists and media outlets?
4. How can we create a more diverse and inclusive media landscape?
5. What role does social media play in shaping public opinion and political discourse?

A) Answer and Article:
In response to Olivia’s question, it is evident that the media has a powerful impact on shaping public opinion and perception of social issues such as race and government. However, this influence is not always neutral or unbiased, as media outlets often cater to their viewership in order to maximize their popularity and profits. According to the article “Media Sway: How bias affects politics” by David C. Barker and Christopher Jan Carman, media bias can have significant political consequences, particularly in shaping voters’ attitudes and beliefs. It is important for media outlets to maintain ethical standards and strive for impartiality in order to foster a more informed and democratic society.

B) Answer and Article:
Calin’s question raises important issues regarding the role of mass communication in shaping gender standards and the potential harm that can result from gender stereotyping. Research suggests that media representations of gender can have serious negative effects on individuals, particularly young people. According to the article “The Impact of Media on Gender Stereotypes” by David R. Kang, media portrayals of men and women can contribute to the reinforcement of traditional gender roles and stereotypes. This can lead to harmful consequences such as body shaming, gender-based violence, and discrimination. It is crucial for media outlets to be aware of these effects and strive for more diverse and inclusive representations of gender.

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