How do you create the customer satisfaction portion of a strategic plan?

  

Plan for the CustomerAssignmentWrite a 2-3 page paper.In your paper address the following:Create the customer satisfaction portion of your strategic plan.Start with market segmentation, what type of customer is your target customer?Explain how the customer will place an order, how the order will be delivered and how the process for complaints will be handled.Include a title page and 3-5 references. Only one reference may be from the internet (not Wikipedia). The other references must be from the Grantham University online library. Please adhere to the Publication Manual of the American Psychological Association (APA), (6th ed., 2nd printing) when writing and submitting assignments and papers.*must be original work

Introduction:
Customer satisfaction is an important aspect of any business, as happy customers mean repeat business and overall success. In this paper, we will explore how to create a strategic plan for customer satisfaction, with a focus on market segmentation and addressing the customer’s order process, delivery, and complaints.

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Description:
To create an effective strategic plan for customer satisfaction, it is crucial to first identify the target customer base through market segmentation. The target customer can be identified based on various factors such as demographics, buying behavior, or location. By understanding the target customer, a business can tailor its products and services to meet their needs and expectations.

Once the target customer is identified, it is essential to provide them with a seamless order process, delivery, and complaints handling. This can be achieved by providing different channels for placing an order, such as in-store, online, or mobile application, and ensuring a timely and accurate delivery of the order. In case of any complaints, businesses must have a well-designed process in place to address and resolve the issue quickly, which can help retain the customer’s loyalty.

In conclusion, developing a strategic plan for customer satisfaction is crucial to build long-term relationships with customers and ensure the success of the business. Our paper will explore these aspects in detail, including the references from reliable sources to support our recommendations.

Objectives:
– To create a strategic plan for customer satisfaction
– To identify the target customer segment
– To explain the order placement and delivery process
– To outline the procedure for handling complaints
– To incorporate proper APA formatting

Learning Outcomes:
By completing this assignment, students will be able to:
– Develop a strategic plan for customer satisfaction
– Analyze market segmentation to determine target customers
– Evaluate the order placement and delivery process
– Develop a plan for handling customer complaints
– Locate and utilize appropriate resources for references
– Apply proper APA formatting to written assignments

Headings:
– Introduction
– Market Segmentation
– Customer Order Process
– Complaint Handling Procedure
– Conclusion
– References

Solution 1: Customer Satisfaction Strategic Plan for Online Retailer

Target Customer:
Our target customer is primarily online shoppers who are looking for convenient and hassle-free shopping experience. We will segment our market based on demographics, psychographics and geographics and focus on customers who are tech-savvy, have a busy lifestyle, and prefer shopping from the comfort of their homes.

Order Placement Process:
We will provide our customers with a user-friendly website and mobile application, through which they can browse and purchase products seamlessly. The ordering process will be simple and intuitive, allowing customers to easily add items to their cart, make payments, and track their orders. We will also provide multiple payment options to cater to the diverse needs of our customers.

Order Delivery Process:
We will offer our customers several delivery options, including standard, express and same-day delivery, to ensure that their orders are delivered in a timely and efficient manner. We will partner with reliable and experienced delivery companies that can ensure the safe and secure delivery of our products. Additionally, customers can track the status of their orders through the website or mobile application.

Complaints Handling Process:
We will prioritize the satisfaction of our customers, and in the event of any complaints, we will provide a simple and swift process for resolution. Customers can reach us through our customer service hotline, email, or chat feature on the website and mobile application. Our customer support representatives will promptly address their concerns and provide necessary solutions to ensure their satisfaction.

Solution 2: Customer Satisfaction Strategic Plan for Restaurant

Target Customer:
Our target customers are individuals who are looking for a unique dining experience. We will segment our market based on demographics, psychographics and geographics and focus on customers who are food lovers, socially conscious, and enjoy spending time with friends and family at restaurants.

Order Placement Process:
We will provide our customers with online reservation systems and mobile applications, through which they can make reservations in advance. We will also offer our customers the option of ordering through our website and mobile application and schedule a pick-up at a convenient time.

Order Delivery Process:
Our restaurant will focus on providing a unique and enjoyable dining experience for our customers and, therefore, will not be providing a delivery service. However, we will accommodate special orders and provide curbside pick-up services for our customers upon request.

Complaints Handling Process:
We will provide a pleasant dining experience for our customers, ensuring that any complaints are handled promptly and to their satisfaction. Customers can reach out to the restaurant manager, who will promptly address their concerns and provide necessary solutions to ensure their satisfaction. We will also take all feedback seriously and use it to improve the quality of our products and services to meet and exceed customer expectations.

Suggested Resources/Books:

1. “The Customer Satisfaction Handbook” by Tony Doody – This book provides practical tools and techniques for designing and implementing effective customer satisfaction programs.

2. “Delivering Customer Satisfaction: A Guide to Customer Service Excellence” by Paul Levesque – This book provides strategies for delivering superior customer service and creating a culture of customer service excellence.

3. “Customer Satisfaction is Worthless, Customer Loyalty is Priceless” by Jeffrey Gitomer – This book explores the importance of customer loyalty and provides strategies for building long-term relationships with customers.

4. “Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers” by Bernd H. Schmitt – This book provides insights and techniques for managing every customer touchpoint and creating a unique customer experience.

5. “The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World” by Fred Reichheld – This book explores the Net Promoter Score (NPS) methodology and provides strategies for measuring and improving customer satisfaction.

Similar asked questions:

1. What are the essential elements of a customer satisfaction program?
2. What strategies can businesses use to improve customer satisfaction?
3. How can customer satisfaction be measured and monitored?
4. How can businesses use customer feedback to improve their products and services?
5. What are the benefits of focusing on customer satisfaction and loyalty?

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