How do you analyze the feasibility of developing a mobile application and evaluate the alternatives suggested?

  

Imagine that you work as a project manager for a company that buys and sells used textbooks. The main sales channel is a Web application. A few customers have requested the creation of a mobile application with the ability to scan barcodes. The CEO wants you to prepare a formal business case before a decision is made on whether or not to build the mobile application.For this activity, you are free to draw assumptions on the company structure, costs, goals, and key performance indicators (KPIs). However, you must clearly document each if assumed.Write a two to three (2-3) page business case in which you:Examine measurable organizational value (MOV). Identify areas of impact, the desired values, and a time frame for achievement.Suggest at least two (2) alternatives to developing a mobile application. Justify the consideration of such alternatives.Analyze the feasibility of developing the mobile application and your suggested alternatives.Define the cost of ownership of the mobile application.Define the benefits of ownership of the mobile application.Predict the return on investment (ROI) of the mobile application and your suggested alternatives.Identify risks associated with developing the mobile application.Propose a final recommendation of whether or not the organization should develop the mobile application or one of your alternatives.Use at least one (1) quality resources in this assignment.Note: Wikipedia and similar Websites do not qualify as quality resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.

Introduction:
In today’s fast-paced world, mobile applications have become a necessity for businesses to stay relevant and competitive. The CEO of a company that buys and sells used textbooks has received several requests from customers for a mobile application with the ability to scan barcodes. As a project manager for the company’s web application, you have been tasked with preparing a formal business case for the development of the mobile application. This proposal will examine the measurable organizational value, suggest alternatives to developing a mobile application, analyze the feasibility of developing the application and other alternatives, define the costs and benefits of ownership, predict the return on investment (ROI), identify risks associated with the project, and provide a final recommendation outlining whether to develop the mobile application or one of the alternatives.

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Description:
The company’s main sales channel is its web application which has been working well so far but a mobile application could bring significant benefits. This proposal aims to examine the potential organizational value of developing a mobile application and provide a detailed analysis of the costs, benefits, risks, and ROI of creating a mobile app. The proposal will also consider alternative options to developing the app and examine their feasibility. The report shall be based on assumptions drawn on company structure, costs, goals, and KPIs, which will be clearly documented. Additionally, the proposal would look into potential areas of impact, desired values, and time frames for achievement, which should provide a clear picture of the potential project’s impact.

Objectives:
– To analyze the feasibility of developing a mobile application for the company’s used textbook business.
– To identify the measurable organizational value (MOV) of the mobile application and suggest alternatives to its development.
– To define the cost and benefits of owning a mobile application, predict its ROI, and identify associated risks.
– To propose a final recommendation based on the analysis of the mobile application and its alternatives.

Learning Outcomes:
– Understand the importance of a formal business case in decision-making.
– Analyze the feasibility of a mobile application development project and identify associated risks.
– Define and measure the organizational value of a mobile application and suggest alternatives to its development.
– Understand the cost-benefit analysis of owning a mobile application and predict its ROI.
– Use critical thinking skills to propose a final recommendation based on the analysis of the mobile application and its alternatives.

Heading 1: Measurable Organizational Value
– Identify key performance indicators (KPIs) for the mobile application development project.
– Determine the desired values and the timeframe for achievement.
– Explain the potential areas of impact to the company resulting from the development of a mobile application.

Heading 2: Alternatives to Mobile Application Development
– Propose at least two alternatives to developing a mobile application.
– Justify the consideration of each alternative.
– Evaluate the potential feasibility, cost, and benefits of each alternative.

Heading 3: Feasibility Analysis
– Analyze the feasibility of developing a mobile application for the company’s used textbook business.
– Identify the risks and challenges associated with mobile application development.
– Evaluate whether the suggested alternatives are feasible.

Heading 4: Cost-Benefit Analysis
– Define the total cost of ownership (TCO) of the mobile application.
– Define the benefits of owning a mobile application.
– Predict the return on investment (ROI) of the mobile application and suggested alternatives.

Heading 5: Recommendation
– Compile all the findings of the analysis of the mobile application and its alternatives.
– Propose a final recommendation of whether or not the organization should develop the mobile application or one of the suggested alternatives.
– Provide valid reasons and explanations for the recommendation.

Solution 1:

Introduction:
The objective of this business case is to examine the feasibility of developing a mobile application for a company that sells used textbooks through a web application. The solution presented will determine if the mobile application is necessary, practical, and if it provides enough measurable organizational value (MOV).

Measurable Organizational Value (MOV):
The development of a mobile application can significantly impact the organization in various ways. Firstly, it can increase sales and revenue by providing an efficient way of accessing and purchasing the company’s products. Secondly, it can attract more customers, both existing and new, due to the ease of access to the web application. Lastly, it can improve the customer experience by providing a simple, user-friendly interface that can scan barcodes and organize purchases. The desired value will be achieved within six months of development.

Alternatives:
Alternative 1: Improving the design of the existing web application to make it responsive to mobile devices. This alternative would be cost-effective as it would not require a new mobile application and infrastructure implementation. Still, it would limit the features and functionalities that a mobile application provides. The cost-saving for this alternative could be $20,000.
Alternative 2: Investing in Marketing rather than developing a new Mobile app. This alternative focuses on promoting the existing web application to attract more customers and increase sales. Investing in marketing will be more cost-effective compared to the development of a new Mobile application. The cost-saving achieved through this alternative could be $50,000.

Feasibility:
Developing a mobile application may require significant investment due to the infrastructure, development, and maintenance costs, and market research. An in-house development team could develop and maintain the mobile application, or the company could outsource development to a third-party vendor. On the other hand, investing alternatively in Marketing and improving the web application would have minimal financial implications but would require an extensive investment in time and effort.

Cost of Ownership:
The cost of ownership of a mobile application would depend on the initial investment, maintenance, and updates of the system. The cost of development varies from $50,000 to $100,000 based on individual needs, infrastructure costs, and feature complexity. Maintenance and updates could cost up to $20,000 annually, depending on the technical requirements.

Benefits of ownership:
Developing a mobile application will provide a competitive advantage, increase revenue through more accessible and user-friendly access to the web application, improve the customer experience, and expand customer reach.

Return on Investment (ROI):
The return on investment for the mobile application heavily depends on the cost of ownership, its effect on the sales, and the volume of users who adopt the mobile application. However, the ROI of Marketing and improving the web application would be relatively lower than the development of a mobile application.

Risks:
The primary risk associated with developing a mobile application is its requirement for mobile device compatibility on various operating systems and compatibility to various versions of IOS and Android. Additional risks could include the time delay in development and the cost overrun.

Recommendation:
Given the desired impact, MOV, and financial requirements, the best recommendation is to invest in developing a mobile application, as it would provide the most measurable organizational value in a long-term perspective.

Solution 2:

Introduction:
The objective of this solution is to examine the feasibility of an alternative to developing a mobile application for a company that sells used textbooks through a web application. The solution presented will determine whether investing in SEO and other types of marketing is more worth it than the development of a mobile application.

Measurable Organizational Value (MOV):
Investing in marketing will improve the overall web application’s customer experience, influence customer loyalty and attraction, and increase sales and revenues. The desired value will be achieved within six months of the implementation of marketing strategies.

Alternatives:
Alternative 1: Develop a mobile application. The mobile application would increase customer experience and sales revenues. However, it would be costly to develop and maintain, and market studies have shown a decline in mobile downloads, making it less effective than organic SEO optimization. The cost-saving from the investment in marketing could be $50,000.
Alternative 2: Invest in SEO (Search Engine Optimization) and PPC (Pay-per-click) marketing strategies. This alternative would be cost-effective and have the potential of providing long-term benefits for the company. The cost of investment for this strategy could be $20,000, which is significantly less expensive compared to developing a new app.

Feasibility:
Investing in Market study strategies such as SEO optimization and PPC would require hiring marketing professionals to increase the online visibility of the web application, attract more customers, increase customer loyalty and brand recognition. This alternative would be cost-effective and would require less technical knowledge compared to developing a mobile application. However, it would still require the effort and time of professional marketing experts.

Cost of Ownership:
Investing in SEO optimization and PPC campaigns would require hiring marketing professionals and implementation of new technical features and optimization strategies to the web application. The cost of investment for this strategy could be $20,000, which is significantly less expensive compared to developing a new app.

Benefits of ownership:
Investing in SEO optimization and different marketing strategies would increase the overall web application’s customer experience, attract more customers, increase customer loyalty and brand recognition, and provide more potential for long-term benefits.

Return on Investment (ROI):
Investing in SEO strategies and relevant digital marketing campaigns would discernibly impact the company’s revenue streams positively in a long-term perspective. The return on investment would depend on the success of the marketing strategies and their ability to attract and retain a substantial customer base.

Risks:
The primary risk associated with investing in marketing strategies and SEO optimization is the lack of effectiveness due to market saturation or algorithmic changes in search engines. However, constant adaptation and optimization to new digital strategies are necessary to mitigate this risk.

Recommendation:
Given the cost-effectiveness and the potential for long-term benefits for SEO and PPC marketing strategies, the best recommendation is to invest in SEO and other types of marketing strategies. This alternative will create a measurable organizational value in a shorter period, while also reducing the investment cost and risks associated with mobile application development.

Suggested Resources/Books:

1. “The Business Case Guide: Clear Articulation of the Value Proposition” by Martin Webster
2. “The ROI of Software Asset Management: Demonstrating the Business Value of Software Asset Management” by Patricia Adams

Similar Asked Questions:

1. What are the key factors to consider when developing a mobile application for a business?
2. What are some alternatives to developing a mobile application?
3. How do you determine the feasibility of developing a mobile application?
4. What are the potential risks associated with developing a mobile application?
5. How do you calculate the return on investment for a mobile application?

Examining Measurable Organizational Value (MOV):

Areas of Impact: The main areas of impact for developing a mobile application for the textbook company are improved customer engagement, increased sales revenue, and improved operational efficiency.

Desired Values: The company aims to improve customer engagement by providing a convenient and easy to use platform that allows them to scan barcodes and purchase books seamlessly. Increased sales revenue is desired through the mobile application, as it opens up new sales channels and opportunities. Improved operational efficiency is desired through the automation of several processes on the mobile application.

Time Frame for Achievement: The desired values should be achieved within six months of launching the mobile application.

Alternatives to Developing a Mobile Application:

1. Enhanced Web Application: Instead of developing a mobile application, the company could invest in enhancing the Web application and optimizing it for mobile usage. This alternative provides a similar level of convenience to the customers as a mobile application and is cost-effective.

2. Third-Party Mobile Applications: The company could explore the use of third-party mobile applications that offer barcode scanning functionalities. Integration with such applications could provide a similar level of convenience to the customers without the need to develop a mobile application from scratch.

Analyzing the Feasibility:

The development of a mobile application is feasible, provided the company has the necessary technical expertise. Developing the mobile application in-house will require recruiting skilled developers, investing in infrastructure, and allocating resources for software development. However, the use of third-party development companies is also a feasible alternative.

Cost of Ownership:

The cost of ownership includes the costs associated with developing and maintaining the mobile application. Such costs include hardware and software, developer salaries, infrastructure maintenance, and ongoing updates and upgrades.

Benefits of Ownership:

The benefits of ownership of the mobile application include improved customer engagement, increased sales revenue, and improved operational efficiency. The mobile application provides a more convenient and efficient platform for customers to purchase books, increasing sales revenue and improving customer satisfaction. The mobile application also automates several processes, reducing manual interventions and improving operational efficiency.

Return on Investment:

The ROI of developing a mobile application can be calculated by comparing the initial investment made in developing the application to its subsequent revenue generation. The ROI can be predicted using various models, such as the Net Present Value (NPV) and the Internal Rate of Return (IRR).

Risks Associated with Developing a Mobile Application:

The risks associated with developing a mobile application include technological challenges, such as compatibility issues, security breaches, and usability problems. There may also be business risks such as market competition, legal implications, and unforeseen costs.

Final Recommendation:

Based on the business case presented, we recommend that the organization develops the mobile application. Although enhancing the Web application and integrating third-party applications offers a similar level of convenience, developing a mobile application is more beneficial to the company in the long run. The mobile application provides the organization with a competitive edge over its competitors and enhances customer engagement, resulting in increased sales revenue and improved operational efficiency.Imagine that you work as a project manager for a company that buys and sells used textbooks. The main sales channel is a Web application. A few customers have requested the creation of a mobile application with the ability to scan barcodes. The CEO wants you to prepare a formal business case before a decision is made on whether or not to build the mobile application.For this activity, you are free to draw assumptions on the company structure, costs, goals, and key performance indicators (KPIs). However, you must clearly document each if assumed.Write a two to three (2-3) page business case in which you:Examine measurable organizational value (MOV). Identify areas of impact, the desired values, and a time frame for achievement.Suggest at least two (2) alternatives to developing a mobile application. Justify the consideration of such alternatives.Analyze the feasibility of developing the mobile application and your suggested alternatives.Define the cost of ownership of the mobile application.Define the benefits of ownership of the mobile application.Predict the return on investment (ROI) of the mobile application and your suggested alternatives.Identify risks associated with developing the mobile application.Propose a final recommendation of whether or not the organization should develop the mobile application or one of your alternatives.Use at least one (1) quality resources in this assignment.Note: Wikipedia and similar Websites do not qualify as quality resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.

Introduction:
In today’s fast-paced world, mobile applications have become a necessity for businesses to stay relevant and competitive. The CEO of a company that buys and sells used textbooks has received several requests from customers for a mobile application with the ability to scan barcodes. As a project manager for the company’s web application, you have been tasked with preparing a formal business case for the development of the mobile application. This proposal will examine the measurable organizational value, suggest alternatives to developing a mobile application, analyze the feasibility of developing the application and other alternatives, define the costs and benefits of ownership, predict the return on investment (ROI), identify risks associated with the project, and provide a final recommendation outlining whether to develop the mobile application or one of the alternatives.

Description:
The company’s main sales channel is its web application which has been working well so far but a mobile application could bring significant benefits. This proposal aims to examine the potential organizational value of developing a mobile application and provide a detailed analysis of the costs, benefits, risks, and ROI of creating a mobile app. The proposal will also consider alternative options to developing the app and examine their feasibility. The report shall be based on assumptions drawn on company structure, costs, goals, and KPIs, which will be clearly documented. Additionally, the proposal would look into potential areas of impact, desired values, and time frames for achievement, which should provide a clear picture of the potential project’s impact.

Objectives:
– To analyze the feasibility of developing a mobile application for the company’s used textbook business.
– To identify the measurable organizational value (MOV) of the mobile application and suggest alternatives to its development.
– To define the cost and benefits of owning a mobile application, predict its ROI, and identify associated risks.
– To propose a final recommendation based on the analysis of the mobile application and its alternatives.

Learning Outcomes:
– Understand the importance of a formal business case in decision-making.
– Analyze the feasibility of a mobile application development project and identify associated risks.
– Define and measure the organizational value of a mobile application and suggest alternatives to its development.
– Understand the cost-benefit analysis of owning a mobile application and predict its ROI.
– Use critical thinking skills to propose a final recommendation based on the analysis of the mobile application and its alternatives.

Heading 1: Measurable Organizational Value
– Identify key performance indicators (KPIs) for the mobile application development project.
– Determine the desired values and the timeframe for achievement.
– Explain the potential areas of impact to the company resulting from the development of a mobile application.

Heading 2: Alternatives to Mobile Application Development
– Propose at least two alternatives to developing a mobile application.
– Justify the consideration of each alternative.
– Evaluate the potential feasibility, cost, and benefits of each alternative.

Heading 3: Feasibility Analysis
– Analyze the feasibility of developing a mobile application for the company’s used textbook business.
– Identify the risks and challenges associated with mobile application development.
– Evaluate whether the suggested alternatives are feasible.

Heading 4: Cost-Benefit Analysis
– Define the total cost of ownership (TCO) of the mobile application.
– Define the benefits of owning a mobile application.
– Predict the return on investment (ROI) of the mobile application and suggested alternatives.

Heading 5: Recommendation
– Compile all the findings of the analysis of the mobile application and its alternatives.
– Propose a final recommendation of whether or not the organization should develop the mobile application or one of the suggested alternatives.
– Provide valid reasons and explanations for the recommendation.

Solution 1:

Introduction:
The objective of this business case is to examine the feasibility of developing a mobile application for a company that sells used textbooks through a web application. The solution presented will determine if the mobile application is necessary, practical, and if it provides enough measurable organizational value (MOV).

Measurable Organizational Value (MOV):
The development of a mobile application can significantly impact the organization in various ways. Firstly, it can increase sales and revenue by providing an efficient way of accessing and purchasing the company’s products. Secondly, it can attract more customers, both existing and new, due to the ease of access to the web application. Lastly, it can improve the customer experience by providing a simple, user-friendly interface that can scan barcodes and organize purchases. The desired value will be achieved within six months of development.

Alternatives:
Alternative 1: Improving the design of the existing web application to make it responsive to mobile devices. This alternative would be cost-effective as it would not require a new mobile application and infrastructure implementation. Still, it would limit the features and functionalities that a mobile application provides. The cost-saving for this alternative could be $20,000.
Alternative 2: Investing in Marketing rather than developing a new Mobile app. This alternative focuses on promoting the existing web application to attract more customers and increase sales. Investing in marketing will be more cost-effective compared to the development of a new Mobile application. The cost-saving achieved through this alternative could be $50,000.

Feasibility:
Developing a mobile application may require significant investment due to the infrastructure, development, and maintenance costs, and market research. An in-house development team could develop and maintain the mobile application, or the company could outsource development to a third-party vendor. On the other hand, investing alternatively in Marketing and improving the web application would have minimal financial implications but would require an extensive investment in time and effort.

Cost of Ownership:
The cost of ownership of a mobile application would depend on the initial investment, maintenance, and updates of the system. The cost of development varies from $50,000 to $100,000 based on individual needs, infrastructure costs, and feature complexity. Maintenance and updates could cost up to $20,000 annually, depending on the technical requirements.

Benefits of ownership:
Developing a mobile application will provide a competitive advantage, increase revenue through more accessible and user-friendly access to the web application, improve the customer experience, and expand customer reach.

Return on Investment (ROI):
The return on investment for the mobile application heavily depends on the cost of ownership, its effect on the sales, and the volume of users who adopt the mobile application. However, the ROI of Marketing and improving the web application would be relatively lower than the development of a mobile application.

Risks:
The primary risk associated with developing a mobile application is its requirement for mobile device compatibility on various operating systems and compatibility to various versions of IOS and Android. Additional risks could include the time delay in development and the cost overrun.

Recommendation:
Given the desired impact, MOV, and financial requirements, the best recommendation is to invest in developing a mobile application, as it would provide the most measurable organizational value in a long-term perspective.

Solution 2:

Introduction:
The objective of this solution is to examine the feasibility of an alternative to developing a mobile application for a company that sells used textbooks through a web application. The solution presented will determine whether investing in SEO and other types of marketing is more worth it than the development of a mobile application.

Measurable Organizational Value (MOV):
Investing in marketing will improve the overall web application’s customer experience, influence customer loyalty and attraction, and increase sales and revenues. The desired value will be achieved within six months of the implementation of marketing strategies.

Alternatives:
Alternative 1: Develop a mobile application. The mobile application would increase customer experience and sales revenues. However, it would be costly to develop and maintain, and market studies have shown a decline in mobile downloads, making it less effective than organic SEO optimization. The cost-saving from the investment in marketing could be $50,000.
Alternative 2: Invest in SEO (Search Engine Optimization) and PPC (Pay-per-click) marketing strategies. This alternative would be cost-effective and have the potential of providing long-term benefits for the company. The cost of investment for this strategy could be $20,000, which is significantly less expensive compared to developing a new app.

Feasibility:
Investing in Market study strategies such as SEO optimization and PPC would require hiring marketing professionals to increase the online visibility of the web application, attract more customers, increase customer loyalty and brand recognition. This alternative would be cost-effective and would require less technical knowledge compared to developing a mobile application. However, it would still require the effort and time of professional marketing experts.

Cost of Ownership:
Investing in SEO optimization and PPC campaigns would require hiring marketing professionals and implementation of new technical features and optimization strategies to the web application. The cost of investment for this strategy could be $20,000, which is significantly less expensive compared to developing a new app.

Benefits of ownership:
Investing in SEO optimization and different marketing strategies would increase the overall web application’s customer experience, attract more customers, increase customer loyalty and brand recognition, and provide more potential for long-term benefits.

Return on Investment (ROI):
Investing in SEO strategies and relevant digital marketing campaigns would discernibly impact the company’s revenue streams positively in a long-term perspective. The return on investment would depend on the success of the marketing strategies and their ability to attract and retain a substantial customer base.

Risks:
The primary risk associated with investing in marketing strategies and SEO optimization is the lack of effectiveness due to market saturation or algorithmic changes in search engines. However, constant adaptation and optimization to new digital strategies are necessary to mitigate this risk.

Recommendation:
Given the cost-effectiveness and the potential for long-term benefits for SEO and PPC marketing strategies, the best recommendation is to invest in SEO and other types of marketing strategies. This alternative will create a measurable organizational value in a shorter period, while also reducing the investment cost and risks associated with mobile application development.

Suggested Resources/Books:

1. “The Business Case Guide: Clear Articulation of the Value Proposition” by Martin Webster
2. “The ROI of Software Asset Management: Demonstrating the Business Value of Software Asset Management” by Patricia Adams

Similar Asked Questions:

1. What are the key factors to consider when developing a mobile application for a business?
2. What are some alternatives to developing a mobile application?
3. How do you determine the feasibility of developing a mobile application?
4. What are the potential risks associated with developing a mobile application?
5. How do you calculate the return on investment for a mobile application?

Examining Measurable Organizational Value (MOV):

Areas of Impact: The main areas of impact for developing a mobile application for the textbook company are improved customer engagement, increased sales revenue, and improved operational efficiency.

Desired Values: The company aims to improve customer engagement by providing a convenient and easy to use platform that allows them to scan barcodes and purchase books seamlessly. Increased sales revenue is desired through the mobile application, as it opens up new sales channels and opportunities. Improved operational efficiency is desired through the automation of several processes on the mobile application.

Time Frame for Achievement: The desired values should be achieved within six months of launching the mobile application.

Alternatives to Developing a Mobile Application:

1. Enhanced Web Application: Instead of developing a mobile application, the company could invest in enhancing the Web application and optimizing it for mobile usage. This alternative provides a similar level of convenience to the customers as a mobile application and is cost-effective.

2. Third-Party Mobile Applications: The company could explore the use of third-party mobile applications that offer barcode scanning functionalities. Integration with such applications could provide a similar level of convenience to the customers without the need to develop a mobile application from scratch.

Analyzing the Feasibility:

The development of a mobile application is feasible, provided the company has the necessary technical expertise. Developing the mobile application in-house will require recruiting skilled developers, investing in infrastructure, and allocating resources for software development. However, the use of third-party development companies is also a feasible alternative.

Cost of Ownership:

The cost of ownership includes the costs associated with developing and maintaining the mobile application. Such costs include hardware and software, developer salaries, infrastructure maintenance, and ongoing updates and upgrades.

Benefits of Ownership:

The benefits of ownership of the mobile application include improved customer engagement, increased sales revenue, and improved operational efficiency. The mobile application provides a more convenient and efficient platform for customers to purchase books, increasing sales revenue and improving customer satisfaction. The mobile application also automates several processes, reducing manual interventions and improving operational efficiency.

Return on Investment:

The ROI of developing a mobile application can be calculated by comparing the initial investment made in developing the application to its subsequent revenue generation. The ROI can be predicted using various models, such as the Net Present Value (NPV) and the Internal Rate of Return (IRR).

Risks Associated with Developing a Mobile Application:

The risks associated with developing a mobile application include technological challenges, such as compatibility issues, security breaches, and usability problems. There may also be business risks such as market competition, legal implications, and unforeseen costs.

Final Recommendation:

Based on the business case presented, we recommend that the organization develops the mobile application. Although enhancing the Web application and integrating third-party applications offers a similar level of convenience, developing a mobile application is more beneficial to the company in the long run. The mobile application provides the organization with a competitive edge over its competitors and enhances customer engagement, resulting in increased sales revenue and improved operational efficiency.

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