Do you believe the business-level strategy of Victory Motorcycles is appropriate? Provide specific examples to support your response.

  

Use the Internet to research the corporate-level strategies of Victory Motorcycles. Be prepared to discuss.From the e-Activity and the case study, evaluate the business-level strategy of Victory Motorcycles to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to support your response.Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations. Provide specific examples to support your response.List references

Introduction:
Victory Motorcycles is an American motorcycle manufacturer that has been producing high-quality cruiser and touring motorcycles since 1998. The company has been competing in a highly competitive industry, and to remain relevant, it has employed strategies and tactics aimed at offsetting the forces present in the industry. Therefore, this paper aims to evaluate the corporate-level strategies of Victory Motorcycles and provide recommendations on how to improve them.

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Description:
In recent years, Victory Motorcycles has adopted several corporate-level strategies geared towards staying competitive in the motorcycle industry. The company has endeavored to position itself as a high-end producer of touring and cruiser motorcycles. One of Victory’s strategies has been to provide its customers with unique and innovative motorcycles that have attractive features and designs that differentiate themselves from other brands in the industry. Additionally, Victory also employs tactics such as effective marketing and leveraging modern technology to reach a wider consumer base.

However, in recent years, trends in the motorcycle industry have led to significant challenges for Victory Motorcycles, including increasing competition from other brands in the mid- to high-end cruiser and touring motorcycle market. Additionally, the company has encountered challenges in adapting to emerging technologies such as electric engines, which have the potential to disrupt the market.

Therefore, this paper aims to evaluate the business-level strategy of Victory Motorcycles and determine its appropriateness in offsetting such forces. Additionally, this paper will provide recommendations on improving the strategy and highlight any challenges that are likely to be encountered in the execution of the recommendations.

Headings:
– Introduction
– Description
– Corporate-level Strategies of Victory Motorcycles
– Evaluation of Business-level Strategy
– Recommendations for Improving Strategy
– Challenges of Implementing Recommendations
– References

Objectives:
1. To understand the corporate-level strategies of Victory Motorcycles through internet research.
2. To evaluate the business-level strategy of Victory Motorcycles and assess whether it is appropriate to offset forces in the industry.
3. To suggest recommendations to improve the current strategy and identify challenges in executing the recommendations.

Learning Outcomes:
1. Students will be able to identify and explain Victory Motorcycles’ corporate-level strategies after conducting internet research.
2. Students will be able to evaluate the business-level strategy of Victory Motorcycles and determine if it is effective in the industry.
3. Students will be able to create actionable recommendations for Victory Motorcycles to improve their strategy and identify potential challenges in executing those recommendations.

Evaluation of Victory Motorcycles’ Business-level Strategy:

Victory Motorcycles’ business-level strategy can be evaluated by analyzing their product offering, competitive position, and customer base. Victory Motorcycles offer high-quality, high-performance motorcycles at affordable prices, catering to a specific niche market of motorcycle enthusiasts. Their competitive position is strong due to their reputation for quality and innovation. However, they face challenges from larger, more established motorcycle brands that have a broader customer base and greater resources.

Recommended Improvements:

To improve their business-level strategy, Victory Motorcycles could consider expanding their product line to appeal to a broader customer base. They could also focus on marketing efforts to raise brand awareness and increase sales. However, these recommendations could be challenging to execute due to limited resources and competition from established brands.

References:
1. Victory Motorcycles. (n.d.). About Victory Motorcycles. Retrieved from https://www.victorymotorcycles.com/en-us/about-victory.html
2. Grand View Research. (2020). Motorcycle Market Size, Share & Trends Analysis Report By Product (ICE, Electric), By Type (Motorcycle, Scooter, Moped), By Region, And Segment Forecasts, 2020 – 2027. Retrieved from https://www.grandviewresearch.com/industry-analysis/motorcycles-market

Solution 1:

Victory Motorcycles Corporate-level Strategies:

Victory Motorcycles was a subsidiary of Polaris Industries, an American manufacturer of snowmobiles, ATVs, and neighborhood electric vehicles. The company produced heavyweight cruiser and touring motorcycles. Victory Motorcycles’ corporate-level strategy was focused on innovation, quality, and a strong dealer network. They aimed to differentiate themselves from other motorcycle manufacturers by offering affordable, high-quality, and distinctive motorcycles to customers.

To achieve this, they invested heavily in research and development, which resulted in the introduction of unique features such as the Freedom V-Twin engine, electronic fuel injection, and ABS brakes. Victory also focused on building a strong and loyal dealer network, which was critical to their success. They provided their dealers with training and support to ensure they could provide the best customer service.

Solution 2:

Evaluation of Victory Motorcycles Business-Level Strategy:

In evaluating the business-level strategy of Victory Motorcycles, it can be seen that they had a clear focus on innovation and quality. The introduction of unique features like the Freedom V-Twin engine and electronic fuel injection helped differentiate Victory from its competitors. Additionally, they focused heavily on building a strong dealer network, which was vital to their success.

However, despite their efforts, Victory struggled to gain a significant market share due to strong competition from established motorcycle brands such as Harley Davidson. This indicates that Victory’s strategy was not completely appropriate in offsetting forces in the industry.

Recommendations for Improving Business-Level Strategy:

To improve their business-level strategy, Victory should focus on building a stronger brand image through effective marketing. They should invest more in advertising and sponsorships to increase their visibility and appeal to a wider audience. Additionally, they should consider introducing more affordable models to attract customers who may be deterred by the high prices of their current motorcycles.

Challenges in Executing Recommendations:

One of the main challenges in executing these recommendations is the cost. Investing more in advertising and introducing more affordable models will require a significant financial outlay. Additionally, Victory will need to ensure that they maintain quality standards while keeping costs low. They will also need to convince their dealers to support these changes and invest in training and support for their sales teams.

References:

1. Polaris Industries. (n.d.). Victory Motorcycles. Retrieved from https://www.polaris.com/en-us/victory-motorcycles/

2. Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic management: concepts and cases: competitiveness and globalization. Boston, MA: Cengage Learning.

Suggested Resources/Books:
1. “Corporate-Level Strategy: Creating Value in the Multibusiness Company” by Michael Goold, Andrew Campbell, and Marcus Alexander
2. “Strategic Management: Concepts and Cases: Competitiveness and Globalization” by Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson
3. “Cases in Strategic Management” by Charles W.L. Hill, Gareth R. Jones, and Melissa A. Schilling

Similar Asked Questions:
1. What are the corporate-level strategies of other motorcycle companies?
2. How has the industry’s competitive landscape changed in the last ten years?
3. What factors should be considered when developing a business-level strategy?
4. How do you measure the effectiveness of a corporate-level strategy?
5. What challenges face multibusiness companies in implementing a corporate-level strategy?

Evaluation of Victory Motorcycles’ Business-Level Strategy:

Victory Motorcycles, a subsidiary of Polaris Industries, operates in the highly competitive motorcycle industry. The company’s business-level strategy focuses on differentiation through product innovation and superior customer service.

To offset industry forces, Victory Motorcycles has developed a strong brand and a loyal customer base. The company has also invested heavily in research and development to produce high-quality products that meet the needs of its customers. For example, Victory’s line of touring motorcycles features innovative technology that enhances comfort and safety for riders.

Overall, Victory Motorcycles’ business-level strategy appears appropriate to offset forces in the industry. However, the company may face challenges in maintaining its competitive advantage in the long term. For instance, it may be challenging to continuously innovate and differentiate its products, especially as competitors adopt similar strategies.

Recommendations for Improving Victory Motorcycles’ Business-Level Strategy:

To improve its business-level strategy, Victory Motorcycles could invest more in marketing and promotions. The company could also expand its product line to attract new customers and increase revenue. For example, offering electric or hybrid motorcycles could appeal to environmentally-conscious consumers.

However, implementing these recommendations may face challenges, such as the high costs of research and development for new product lines and the possibility of cannibalizing sales of existing products. Moreover, Victory Motorcycles must ensure that its manufacturing processes can support new product lines without compromising quality.

References:
1. “Polaris Industries Inc.: Victory Motorcycles” case study by Michael J. Cusumano and Bryce Kanago
2. “Victory Motorcycles: Celebrating 20 Years of American-Made” by Polaris Industries Inc.
3. “The Motorcycle Industry in the USA” market research report by IBISWorld.Use the Internet to research the corporate-level strategies of Victory Motorcycles. Be prepared to discuss.From the e-Activity and the case study, evaluate the business-level strategy of Victory Motorcycles to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to support your response.Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations. Provide specific examples to support your response.List references

Introduction:
Victory Motorcycles is an American motorcycle manufacturer that has been producing high-quality cruiser and touring motorcycles since 1998. The company has been competing in a highly competitive industry, and to remain relevant, it has employed strategies and tactics aimed at offsetting the forces present in the industry. Therefore, this paper aims to evaluate the corporate-level strategies of Victory Motorcycles and provide recommendations on how to improve them.

Description:
In recent years, Victory Motorcycles has adopted several corporate-level strategies geared towards staying competitive in the motorcycle industry. The company has endeavored to position itself as a high-end producer of touring and cruiser motorcycles. One of Victory’s strategies has been to provide its customers with unique and innovative motorcycles that have attractive features and designs that differentiate themselves from other brands in the industry. Additionally, Victory also employs tactics such as effective marketing and leveraging modern technology to reach a wider consumer base.

However, in recent years, trends in the motorcycle industry have led to significant challenges for Victory Motorcycles, including increasing competition from other brands in the mid- to high-end cruiser and touring motorcycle market. Additionally, the company has encountered challenges in adapting to emerging technologies such as electric engines, which have the potential to disrupt the market.

Therefore, this paper aims to evaluate the business-level strategy of Victory Motorcycles and determine its appropriateness in offsetting such forces. Additionally, this paper will provide recommendations on improving the strategy and highlight any challenges that are likely to be encountered in the execution of the recommendations.

Headings:
– Introduction
– Description
– Corporate-level Strategies of Victory Motorcycles
– Evaluation of Business-level Strategy
– Recommendations for Improving Strategy
– Challenges of Implementing Recommendations
– References

Objectives:
1. To understand the corporate-level strategies of Victory Motorcycles through internet research.
2. To evaluate the business-level strategy of Victory Motorcycles and assess whether it is appropriate to offset forces in the industry.
3. To suggest recommendations to improve the current strategy and identify challenges in executing the recommendations.

Learning Outcomes:
1. Students will be able to identify and explain Victory Motorcycles’ corporate-level strategies after conducting internet research.
2. Students will be able to evaluate the business-level strategy of Victory Motorcycles and determine if it is effective in the industry.
3. Students will be able to create actionable recommendations for Victory Motorcycles to improve their strategy and identify potential challenges in executing those recommendations.

Evaluation of Victory Motorcycles’ Business-level Strategy:

Victory Motorcycles’ business-level strategy can be evaluated by analyzing their product offering, competitive position, and customer base. Victory Motorcycles offer high-quality, high-performance motorcycles at affordable prices, catering to a specific niche market of motorcycle enthusiasts. Their competitive position is strong due to their reputation for quality and innovation. However, they face challenges from larger, more established motorcycle brands that have a broader customer base and greater resources.

Recommended Improvements:

To improve their business-level strategy, Victory Motorcycles could consider expanding their product line to appeal to a broader customer base. They could also focus on marketing efforts to raise brand awareness and increase sales. However, these recommendations could be challenging to execute due to limited resources and competition from established brands.

References:
1. Victory Motorcycles. (n.d.). About Victory Motorcycles. Retrieved from https://www.victorymotorcycles.com/en-us/about-victory.html
2. Grand View Research. (2020). Motorcycle Market Size, Share & Trends Analysis Report By Product (ICE, Electric), By Type (Motorcycle, Scooter, Moped), By Region, And Segment Forecasts, 2020 – 2027. Retrieved from https://www.grandviewresearch.com/industry-analysis/motorcycles-market

Solution 1:

Victory Motorcycles Corporate-level Strategies:

Victory Motorcycles was a subsidiary of Polaris Industries, an American manufacturer of snowmobiles, ATVs, and neighborhood electric vehicles. The company produced heavyweight cruiser and touring motorcycles. Victory Motorcycles’ corporate-level strategy was focused on innovation, quality, and a strong dealer network. They aimed to differentiate themselves from other motorcycle manufacturers by offering affordable, high-quality, and distinctive motorcycles to customers.

To achieve this, they invested heavily in research and development, which resulted in the introduction of unique features such as the Freedom V-Twin engine, electronic fuel injection, and ABS brakes. Victory also focused on building a strong and loyal dealer network, which was critical to their success. They provided their dealers with training and support to ensure they could provide the best customer service.

Solution 2:

Evaluation of Victory Motorcycles Business-Level Strategy:

In evaluating the business-level strategy of Victory Motorcycles, it can be seen that they had a clear focus on innovation and quality. The introduction of unique features like the Freedom V-Twin engine and electronic fuel injection helped differentiate Victory from its competitors. Additionally, they focused heavily on building a strong dealer network, which was vital to their success.

However, despite their efforts, Victory struggled to gain a significant market share due to strong competition from established motorcycle brands such as Harley Davidson. This indicates that Victory’s strategy was not completely appropriate in offsetting forces in the industry.

Recommendations for Improving Business-Level Strategy:

To improve their business-level strategy, Victory should focus on building a stronger brand image through effective marketing. They should invest more in advertising and sponsorships to increase their visibility and appeal to a wider audience. Additionally, they should consider introducing more affordable models to attract customers who may be deterred by the high prices of their current motorcycles.

Challenges in Executing Recommendations:

One of the main challenges in executing these recommendations is the cost. Investing more in advertising and introducing more affordable models will require a significant financial outlay. Additionally, Victory will need to ensure that they maintain quality standards while keeping costs low. They will also need to convince their dealers to support these changes and invest in training and support for their sales teams.

References:

1. Polaris Industries. (n.d.). Victory Motorcycles. Retrieved from https://www.polaris.com/en-us/victory-motorcycles/

2. Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic management: concepts and cases: competitiveness and globalization. Boston, MA: Cengage Learning.

Suggested Resources/Books:
1. “Corporate-Level Strategy: Creating Value in the Multibusiness Company” by Michael Goold, Andrew Campbell, and Marcus Alexander
2. “Strategic Management: Concepts and Cases: Competitiveness and Globalization” by Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson
3. “Cases in Strategic Management” by Charles W.L. Hill, Gareth R. Jones, and Melissa A. Schilling

Similar Asked Questions:
1. What are the corporate-level strategies of other motorcycle companies?
2. How has the industry’s competitive landscape changed in the last ten years?
3. What factors should be considered when developing a business-level strategy?
4. How do you measure the effectiveness of a corporate-level strategy?
5. What challenges face multibusiness companies in implementing a corporate-level strategy?

Evaluation of Victory Motorcycles’ Business-Level Strategy:

Victory Motorcycles, a subsidiary of Polaris Industries, operates in the highly competitive motorcycle industry. The company’s business-level strategy focuses on differentiation through product innovation and superior customer service.

To offset industry forces, Victory Motorcycles has developed a strong brand and a loyal customer base. The company has also invested heavily in research and development to produce high-quality products that meet the needs of its customers. For example, Victory’s line of touring motorcycles features innovative technology that enhances comfort and safety for riders.

Overall, Victory Motorcycles’ business-level strategy appears appropriate to offset forces in the industry. However, the company may face challenges in maintaining its competitive advantage in the long term. For instance, it may be challenging to continuously innovate and differentiate its products, especially as competitors adopt similar strategies.

Recommendations for Improving Victory Motorcycles’ Business-Level Strategy:

To improve its business-level strategy, Victory Motorcycles could invest more in marketing and promotions. The company could also expand its product line to attract new customers and increase revenue. For example, offering electric or hybrid motorcycles could appeal to environmentally-conscious consumers.

However, implementing these recommendations may face challenges, such as the high costs of research and development for new product lines and the possibility of cannibalizing sales of existing products. Moreover, Victory Motorcycles must ensure that its manufacturing processes can support new product lines without compromising quality.

References:
1. “Polaris Industries Inc.: Victory Motorcycles” case study by Michael J. Cusumano and Bryce Kanago
2. “Victory Motorcycles: Celebrating 20 Years of American-Made” by Polaris Industries Inc.
3. “The Motorcycle Industry in the USA” market research report by IBISWorld.

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