Did the leader demonstrate clear communication, honesty, and candor during the crisis?

  

all the requirement inside the file plz review it and it has to be done as it needed in the file refer to me for more detailsOnline Assignment #2 – orgnazation.docx
Online Assignment #2 – Part 1
The first online project related to a best practice company, whose values and ethics seemed to be in line with
yours. You had selected a company from one of the most admired or best places to work lists.
For this project, youll be discussing a company that has made a mistake (or mistakes) and how the CEO/top
executive communicated during the negative situation or crisis. I believe we can learn a lot from both the mistakes
and the successes.
Thus, in this second online project, youll research and discuss an organization thats been in the news sometime
within the past year. The news would relate to some type of business problem or business crisis. Your
assignment: to select a company that faced (or is still dealing with) a challenge or crisis, and to discuss whether you
believe its leader is doing an effective or ineffective job in his or her communication efforts. Do some digging, in
terms of what the CEO is saying and in what forums? Primarily internal or external, or both? Does he or she seem
to be proactively communicating, or primarily responding? As you look for examples, consider these questions.
You dont need to address all of them; these are just ideas to get you started in your evaluation and analysis:
How did the business press cover the situation (and in particular, aspects of the leaders communication)?
Did the leader demonstrate two-way communication and active listening?
Was the leader visible during the crisis/situation?
Did the leader say or do something that generated additional negative attention (besides the problem itself)
Did the leader demonstrate clear communication, honesty and candor?
Did the leader seem to focus on one audience (e.g. investor), while neglecting others (e.g. customers,
employees, partners)? Or focus on all audiences equally and consistently?
Did the company seem to be just as active in communicating about the challenge/problem as it does when it has
good news?
Did the leader seem to be stronger and more active during one phase of the situation (e.g. right when it
happened) or equally strong (or weak) throughout the situation?
Requirements:
It cant be a company where you worked or now work. It cant be a company you have addressed in a prior
assignment (e.g. online assignment #1, not your current team project).
The Assignment: Be sure to include and address ALL the following. It should be in narrative form (and in a Word
document).
1.
2.
3.
4.
Start by writing the company name as the title of your Discussion thread.
In your Word document, give a brief (one or two paragraph) recap about what the company did or didnt do.
What was the mistake, challenge or crisis?
Then, discuss your assessment of the leaders communication skills and effectiveness. Be specific.
Use one outside resource to validate your position. It can be .a quote from the CEO, a quote from someone
else, a story, a sentence or paragraph from a news article, a video clip, an audio clip.
a. List your source and include a link to it.
Requirements/Grading Criteria
1.
2.
3.
Length and format: Word document that is less than 1 page, double space, 12 point Times New Roman
Be sure to adhere to these format guidelines. Be sure to include the link to your source.
Complete and on time: It follows all requirements outlined in the Assignment description, above. It must
be posted on Blackboard (Discussions) before the deadline.
Quality: It is well-written and well-organized.

Introduction:

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In the world of business, despite best intentions, even the most admirable and successful companies can make mistakes. As we know, crises can impact any organization at any time. In light of this, it is important to assess how effectively a company communicates during a crisis situation. This online assignment focuses on researching and analyzing an organization that has been in the news within the past year for facing a challenge, crisis or mistake, and evaluating the communication skills and efforts of its top leadership in such situations.

Description:

For this project, the focus is on selecting a company that has faced a challenge, crisis or mistake in the recent past and evaluating if its leader’s communication efforts have been effective or ineffective. The chosen company should not have been addressed in any of the previous assignments or be a place where the student has worked or currently works. The assignment requires a critical discussion of the leader’s communication skills and effectiveness during the crisis situation.

While researching, the student should analyze external and internal communication by the CEO or top executive, and assess whether it was proactive or reactive. The student should also consider several factors while evaluating communication skills, such as whether the leader was visible during the crisis, demonstrated two-way communication and active listening, showed clarity, honesty and candor or focused on a single or all audience equally.

In the final document, the assignment will consist of a title with the company name followed by a brief recap of the situation in one or two paragraphs. The analysis of the leadership communication skills will be specific and detailed. This assignment will help students learn from the mistakes of companies and understand the importance of effective leadership communication during a crisis or challenge.

source (article, video, etc.) to support your evaluation. Finally, discuss any lessons we can learn from this situation and how we can apply those lessons to our own communication practices in the workplace.

Objectives:

1. To research and analyze a company that has faced a business problem or crisis within the past year.
2. To evaluate the effectiveness of the leadership’s communication during the crisis or problem.
3. To identify any lessons that can be learned from the situation and how those lessons can be applied to communication practices in the workplace.

Learning Outcomes:

1. Students will be able to identify a business problem or crisis that a company has faced within the past year, and describe the nature of the crisis or problem.
2. Students will be able to evaluate the effectiveness of a leader’s communication efforts in a crisis or problem, using at least one outside source to support their evaluation.
3. Students will be able to apply lessons learned from a crisis or problem to their own communication practices in the workplace.

Solution 1:
Tesla’s Communication during the Production issues

Tesla, the American electric vehicle company, faced production issues in 2018 due to bottlenecks in its Model 3 production. The company struggled to meet its delivery targets, resulting in dissatisfied customers and a drop in stock prices. In response, the CEO, Elon Musk, took to Twitter to address the issue. For example, he tweeted that the company was in “production hell” and stated that he was taking over the production line. However, Musk’s tweets received mixed reactions from stakeholders.

From my assessment, I believe that Musk’s communication efforts during the crisis were not effective. While his tweets showed some transparency, they lacked clarity and could be interpreted in different ways. He mainly communicated externally through social media, neglecting some stakeholders, such as employees and customers, who needed clear information regarding the progress of production. Additionally, Musk demonstrated a lack of professionalism in some instances, such as his exchange with a journalist on Twitter, which generated additional negative publicity for the company.

Solution 2:
Uber’s Communication during Sexual Harassment Allegations

Uber, the ride-hailing company, faced multiple allegations of sexual harassment and a toxic work environment in 2017, which led to several executives leaving the company, including the CEO, Travis Kalanick. In response, the new CEO, Dara Khosrowshahi, implemented changes to the company’s culture, such as increased training and a renewed focus on diversity and inclusion.

From my assessment, Khosrowshahi’s communication efforts during the crisis were effective, primarily due to his focus on transparency and accountability. He communicated through various channels, both internally and externally, providing regular updates on the company’s progress towards addressing the issues. He also demonstrated active listening by conducting listening tours with employees and considering their feedback in implementing changes. Khosrowshahi’s communication showed a genuine commitment to addressing the issue, and he focused on all stakeholders, including customers, employees, and investors. Overall, his communication efforts helped restore trust in the company and improve its reputation.

Suggested Resources/Books:
– “The Crisis Manager: Facing Disasters, Conflicts, and Failures” by Otto Lerbinger
– “Effective Crisis Communication: Moving From Crisis to Opportunity” by Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger
– “Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival” by Michael Bland

Similar Asked Questions:
1. How did the company’s crisis affect its reputation?
2. What steps did the CEO take to address the crisis situation?
3. Were the CEO’s communication efforts effective in calming stakeholders?
4. Did the company take responsibility for its mistake?
5. How quickly did the company respond to the crisis, and was it fast enough to minimize damage?all the requirement inside the file plz review it and it has to be done as it needed in the file refer to me for more detailsOnline Assignment #2 – orgnazation.docx
Online Assignment #2 – Part 1
The first online project related to a best practice company, whose values and ethics seemed to be in line with
yours. You had selected a company from one of the most admired or best places to work lists.
For this project, youll be discussing a company that has made a mistake (or mistakes) and how the CEO/top
executive communicated during the negative situation or crisis. I believe we can learn a lot from both the mistakes
and the successes.
Thus, in this second online project, youll research and discuss an organization thats been in the news sometime
within the past year. The news would relate to some type of business problem or business crisis. Your
assignment: to select a company that faced (or is still dealing with) a challenge or crisis, and to discuss whether you
believe its leader is doing an effective or ineffective job in his or her communication efforts. Do some digging, in
terms of what the CEO is saying and in what forums? Primarily internal or external, or both? Does he or she seem
to be proactively communicating, or primarily responding? As you look for examples, consider these questions.
You dont need to address all of them; these are just ideas to get you started in your evaluation and analysis:
How did the business press cover the situation (and in particular, aspects of the leaders communication)?
Did the leader demonstrate two-way communication and active listening?
Was the leader visible during the crisis/situation?
Did the leader say or do something that generated additional negative attention (besides the problem itself)
Did the leader demonstrate clear communication, honesty and candor?
Did the leader seem to focus on one audience (e.g. investor), while neglecting others (e.g. customers,
employees, partners)? Or focus on all audiences equally and consistently?
Did the company seem to be just as active in communicating about the challenge/problem as it does when it has
good news?
Did the leader seem to be stronger and more active during one phase of the situation (e.g. right when it
happened) or equally strong (or weak) throughout the situation?
Requirements:
It cant be a company where you worked or now work. It cant be a company you have addressed in a prior
assignment (e.g. online assignment #1, not your current team project).
The Assignment: Be sure to include and address ALL the following. It should be in narrative form (and in a Word
document).
1.
2.
3.
4.
Start by writing the company name as the title of your Discussion thread.
In your Word document, give a brief (one or two paragraph) recap about what the company did or didnt do.
What was the mistake, challenge or crisis?
Then, discuss your assessment of the leaders communication skills and effectiveness. Be specific.
Use one outside resource to validate your position. It can be .a quote from the CEO, a quote from someone
else, a story, a sentence or paragraph from a news article, a video clip, an audio clip.
a. List your source and include a link to it.
Requirements/Grading Criteria
1.
2.
3.
Length and format: Word document that is less than 1 page, double space, 12 point Times New Roman
Be sure to adhere to these format guidelines. Be sure to include the link to your source.
Complete and on time: It follows all requirements outlined in the Assignment description, above. It must
be posted on Blackboard (Discussions) before the deadline.
Quality: It is well-written and well-organized.

Introduction:

In the world of business, despite best intentions, even the most admirable and successful companies can make mistakes. As we know, crises can impact any organization at any time. In light of this, it is important to assess how effectively a company communicates during a crisis situation. This online assignment focuses on researching and analyzing an organization that has been in the news within the past year for facing a challenge, crisis or mistake, and evaluating the communication skills and efforts of its top leadership in such situations.

Description:

For this project, the focus is on selecting a company that has faced a challenge, crisis or mistake in the recent past and evaluating if its leader’s communication efforts have been effective or ineffective. The chosen company should not have been addressed in any of the previous assignments or be a place where the student has worked or currently works. The assignment requires a critical discussion of the leader’s communication skills and effectiveness during the crisis situation.

While researching, the student should analyze external and internal communication by the CEO or top executive, and assess whether it was proactive or reactive. The student should also consider several factors while evaluating communication skills, such as whether the leader was visible during the crisis, demonstrated two-way communication and active listening, showed clarity, honesty and candor or focused on a single or all audience equally.

In the final document, the assignment will consist of a title with the company name followed by a brief recap of the situation in one or two paragraphs. The analysis of the leadership communication skills will be specific and detailed. This assignment will help students learn from the mistakes of companies and understand the importance of effective leadership communication during a crisis or challenge.

source (article, video, etc.) to support your evaluation. Finally, discuss any lessons we can learn from this situation and how we can apply those lessons to our own communication practices in the workplace.

Objectives:

1. To research and analyze a company that has faced a business problem or crisis within the past year.
2. To evaluate the effectiveness of the leadership’s communication during the crisis or problem.
3. To identify any lessons that can be learned from the situation and how those lessons can be applied to communication practices in the workplace.

Learning Outcomes:

1. Students will be able to identify a business problem or crisis that a company has faced within the past year, and describe the nature of the crisis or problem.
2. Students will be able to evaluate the effectiveness of a leader’s communication efforts in a crisis or problem, using at least one outside source to support their evaluation.
3. Students will be able to apply lessons learned from a crisis or problem to their own communication practices in the workplace.

Solution 1:
Tesla’s Communication during the Production issues

Tesla, the American electric vehicle company, faced production issues in 2018 due to bottlenecks in its Model 3 production. The company struggled to meet its delivery targets, resulting in dissatisfied customers and a drop in stock prices. In response, the CEO, Elon Musk, took to Twitter to address the issue. For example, he tweeted that the company was in “production hell” and stated that he was taking over the production line. However, Musk’s tweets received mixed reactions from stakeholders.

From my assessment, I believe that Musk’s communication efforts during the crisis were not effective. While his tweets showed some transparency, they lacked clarity and could be interpreted in different ways. He mainly communicated externally through social media, neglecting some stakeholders, such as employees and customers, who needed clear information regarding the progress of production. Additionally, Musk demonstrated a lack of professionalism in some instances, such as his exchange with a journalist on Twitter, which generated additional negative publicity for the company.

Solution 2:
Uber’s Communication during Sexual Harassment Allegations

Uber, the ride-hailing company, faced multiple allegations of sexual harassment and a toxic work environment in 2017, which led to several executives leaving the company, including the CEO, Travis Kalanick. In response, the new CEO, Dara Khosrowshahi, implemented changes to the company’s culture, such as increased training and a renewed focus on diversity and inclusion.

From my assessment, Khosrowshahi’s communication efforts during the crisis were effective, primarily due to his focus on transparency and accountability. He communicated through various channels, both internally and externally, providing regular updates on the company’s progress towards addressing the issues. He also demonstrated active listening by conducting listening tours with employees and considering their feedback in implementing changes. Khosrowshahi’s communication showed a genuine commitment to addressing the issue, and he focused on all stakeholders, including customers, employees, and investors. Overall, his communication efforts helped restore trust in the company and improve its reputation.

Suggested Resources/Books:
– “The Crisis Manager: Facing Disasters, Conflicts, and Failures” by Otto Lerbinger
– “Effective Crisis Communication: Moving From Crisis to Opportunity” by Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger
– “Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival” by Michael Bland

Similar Asked Questions:
1. How did the company’s crisis affect its reputation?
2. What steps did the CEO take to address the crisis situation?
3. Were the CEO’s communication efforts effective in calming stakeholders?
4. Did the company take responsibility for its mistake?
5. How quickly did the company respond to the crisis, and was it fast enough to minimize damage?

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